设计赋能乡村六次产业:基本路径、演化过程及创新实践  

Design Empowerment for Rural Sixth Industrialization

作　　者：张犁[1] 李思佳 ZHANG Li;LI Sijia(School of Design,Xi’an Academy of Fine Arts,Xi’an 710065;Faculty of Architecture,RWTH Aachen University,Aachen 52062,Germany)

机构地区：[1]西安美术学院设计艺术学院,西安710065 [2]德国亚琛工业大学建筑学院,德国亚琛市52062

出　　处：《西北农林科技大学学报（社会科学版）》2025年第1期53-59,共7页Journal of Northwest A&F University(Social Science Edition)

基　　金：陕西省社会科学基金项目(2022J055)。

摘　　要：六次产业化是乡村产业发展的必然趋势,是推动乡村高质量发展的重要路径和有效抓手。从分析六次产业化的内涵入手,探寻设计赋能乡村六次产业的基本逻辑和演化机制;从“设计乡村化和乡村设计化”双路径赋能机制和“设计介入-产业协同-融合共生”三个赋能维度,探索设计赋能的运行方式;构建一个包含资源支撑、设计驱动、制度保障的理论框架,提出乡村设计实践可以通过“一个框架、一个体系和一套制度”来实现设计赋能,并以农产品包装设计和非遗信息图形设计为案例进行实证分析。指出设计驱动产业融合创新,可促进乡村“三产融合、两化融合、全域融合”,赋能优质资源不断转化为乡村永续发展动能,促进乡村六次产业发展,更好地服务于乡村产业兴旺和高质量发展。The sixth industrialization of agriculture represents an inevitable trend in rural industrial development,serving as a crucial pathway and effective lever for advancing high-quality rural development.By delving into the essence of the sixth industrialization of agriculture,we aim to uncover the fundamental logic and evolutionary mechanisms behind empowering the sixth industry of agriculture through design.Furthermore,we explore the operational modes of design empowerment through the dual empowerment mechanisms of“rural design”and“design in rural areas”,as well as the three empowerment dimensions of“design intervention,industry collaboration,and integrated symbiosis”.We have constructed a theoretical framework encompassing resource support,design-driven approach,and institutional safeguards.In rural design practices,we propose that design empowerment can be achieved through the“one framework,one system,and one system”.We have conducted empirical analysis using agricultural product packaging design and intangible cultural heritage information graphic design as case studies.It is emphasized that design-driven industrial integration and innovation can foster the integration of the three primary industries,the dual integration of urbanization and ruralization,and comprehensive integration across the entire region in rural areas.This integration enables the continuous transformation of high-quality resources into sustainable development momentum in rural areas,guiding the development of the sixth industrialization of agriculture and ultimately better serving the prosperity and high-quality development of rural industries.

关 键 词：第六产业 设计赋能 产业融合 创新生态 

分 类 号：F326.13[经济管理—产业经济]