文旅融合背景下肇庆市夜经济发展潜力及策略研究  

Research on the Development Potential and Strategies of Zhaoqing's Night Economy under the Background of Cultural and Tourism Integration

作　　者：吴清[1,2] 钟佳珊 张莉婷 黄衍丽 WU Qing;ZHONG Jiashan;ZHANG Liting;HUANG Yanli(Development Planning Department,Zhaoqing University,Zhaoqing,Guangdong 526061,China;School of Tourism and Historical Culture,Zhaoqing University,Zhaoqing,Guangdong 526061,China)

机构地区：[1]肇庆学院发展规划部,广东肇庆526061 [2]肇庆学院旅游与历史文化学院,广东肇庆526061

出　　处：《肇庆学院学报》2025年第1期100-106,共7页Journal of Zhaoqing University

基　　金：广东省普通高校重点领域专项(2022ZDZX4057);广东省教育规划课题(2022GXJK355);肇庆学院大学生创新创业训练计划项目(S202310580076)。

摘　　要：夜经济作为经济社会高质量发展的新亮点,是促消费稳增长的重要动力引擎,有效推动了旅游经济的增长。肇庆市重视扩大夜间经济活动的规模及影响力,打造系列深受居民和游客喜爱的夜间文化项目、夜游街区、夜间经济集聚区。文章分析文旅融合背景下肇庆市夜间经济发展的现状及挑战,提出推动肇庆市夜间经济高质量发展的对策建议。研究表明:肇庆市夜经济发展具有较大的文化潜力、旅游潜力、社会发展潜力,但仍面临市场环境、文化特色、旅游效应、政策等方面问题。建议从政府引领、文化内涵和区域业态等方面激发新的增长动力。The night economy,as a new highlight of high-quality economic and social development in the new period,is an important driving force for steady growth of consumption which effectively promotes the growth of tourism economy.Zhaoqing City attaches importance to expanding the scale and influence of nighttime economic activities,and creating a series of nighttime cultural projects,nighttime touring neighborhoods,and nighttime economic clusters that are popular among residents and tourists.The article analyzes the current situation and challenges of the development of night economy in Zhaoqing under the background of culture and tourism integration,and puts forward countermeasures and suggestions to promote the high-quality development of night economy in Zhaoqing.The results show that the development of night economy in Zhaoqing City has a large cultural potential,tourism potential,and social development potential,but the development of night economy still has problems in market environment,cultural characteristics,tourism effect,and policies.The study suggests that new growth momentum should be stimulated from such aspects as government leadership,cultural connotation and regional industry.

关 键 词：夜经济 文旅融合 发展潜力 优化策略 肇庆市 

分 类 号：F592.99[经济管理—旅游管理]