泛熟人关系的形态表达与建构机理研究——以云南乡村“朋友圈”经济为例  

The Forms and Construction Mechanism of Generalization of Acquaintanceship——A Case Study on“Circle of Friends”Economy in Rural Yunnan

作　　者：郑宇 田宇 ZHENG Yu;TIAN Yu

机构地区：[1]云南民族大学云南省民族研究所(民族学与历史学院),云南昆明650504 [2]教育部人文社会科学重点研究基地云南大学西南边疆少数民族研究中心,云南昆明650091

出　　处：《思想战线》2024年第6期90-100,共11页Thinking

基　　金：国家社会科学基金项目“西南少数民族地区扶贫历程对农民代际经济行为的影响研究”阶段性成果(17BMZ117);云南省教育厅科学研究基金项目“保山市新寨村的咖啡产业融合与发展模式研究”阶段性成果(2023Y0286)。

摘　　要：“泛熟人关系”是指现代社会中超越传统熟人关系界限,通过多样化的泛化互惠所建构的新型人际关系网络。基于云南乡村多点田野调查发现,泛熟人关系集中呈现于近年来线上线下结合的“朋友圈”经济现象之中,并成为推进乡村在地化特色产业振兴的重要动力与关键路径。泛熟人关系可概括为互利交易和慷慨共享两大基本形态,并由兼具经济理性与道义伦理双重属性的泛化互惠交换所建构。区别于塑造熟人关系的传统互惠交换,这种泛化互惠的运作机理集中表现为个体理性主导约定交换规则、商品与礼物的策略性配置,以及去边界趋向中的新互惠圈层塑造。“Generalization of Acquaintanceship”refers to a new type of interpersonal network that transcends the boundaries of traditional acquaintance relationship in modern society and is constructed through the diversified generalization of reciprocity.Based on the fieldwork of rural areas in Yunnan province,it is found that the Generalization of Acquaintanceship,prevalent in the online and offline economic phenomenon of“circle of friends”in recent years,has become an important driving force and key path to promote the revitalization of local rural specialty industries.The generalization of acquaintanceship can be summarized in two basic forms:mutually beneficial transactions and generous sharing and are constructed by generalized reciprocal exchanges that combine the attributes of both economic rationality and moral ethics.Different from the traditional way of establishing acquaintances,the operational mechanism of the generalized reciprocity focuses on the domination of individual rationality in setting the rules of exchange,the strategic allocation of goods and gifts,and the creation of a new circle of reciprocity in the context of de-boundary tendencies.

关 键 词：泛熟人关系 泛化互惠 朋友圈 乡村振兴 特色产业 

分 类 号：C912[经济管理]