游客体验视角下国内影视旅游效应及其影响因素——基于SEM实证分析  

Effects and Influencing Factors of Domestic Film and Television Tourism from thePerspective of Tourist Experience: Based on SEM Empirical Analysis

作　　者：相广萍 周亁镇 戚广君 XIANG Guangping;ZHOU Qianzhen;QI Guangjun(School of Management,Guangzhou College of Commerce,Guangzhou 510000,China)

机构地区：[1]广州商学院管理学院,广州510000

出　　处：《科技和产业》2024年第24期14-21,共8页Science Technology and Industry

基　　金：国家社会科学基金(19BGL057);中国创造学会2024年创新创业创造教育教学研究项目(KC202405);广州商学院质量工程教育教学改革项目(2024JXGG06);大学生创新创业训练计划省级项目(S202413667015X)。

摘　　要：为研究国内影响旅游的个人及社会效应问题,在对相关文献进行梳理的基础上,剖析影视旅游效应的影响因素。以国内游客为研究样本,从游客体验视角下从内、外部因素共五个维度构建影响国内影视旅游社会及个人效应的结构方程模型。结果表明,环境、交通与经济、政府支持是国内影视旅游社会效应最主要的影响因素,其他因素对其也产生不同程度的影响。最后从游客体验视角下对国内影视旅游行业提出对策建议。In order to study the personal and social effects of tourism in China,the influencing factors of the effect of film and television tourism on the basis of relevant literature were analyzed.Based on domestic tourists,a structural equation model of social and personal effects of domestic film and television tourism from the perspective of tourists’experience was constructed.The result shows that environment,transportation and economy,government support are the most important factors affecting the social effect of film and television tourism in China.Finally,countermeasures are put forward from the perspective of tourist experience on the domestic film and television tourism industry.

关 键 词：游客体验 影视旅游 旅游效应 影响因素 结构方程模型 

分 类 号：F592[经济管理—旅游管理]