“独自一人”的旅游动机研究模型探索——以马蜂窝网站为例  

An Exploration of Solo Travel Motivation Model: Taking Mafengwo as an Example

作　　者：唐佳欣 TANG Jiaxin(Shenzhen Tourism College,Jinan University,Shenzhen 518000,Guangdong,China)

机构地区：[1]暨南大学深圳旅游学院,广东深圳518000

出　　处：《科技和产业》2024年第24期238-244,共7页Science Technology and Industry

摘　　要：近年来“一人经济”盛行,独自出游的游客成为旅游市场的重要组成部分。以马蜂窝独自出游的网络游记作为数据来源,运用内容分析法并结合Crompton的出游动机理论与模型,构建了独自出游的动机模型。研究发现,旅游者选择“独自一人”的动机是自我实现,出游的动机是探索世界。个体内心的不平衡状态激发了其“自我实现”与“探索世界”的动机,而独自出游是个体从不平衡状态转变为均衡状态的一种选择。Under the background of the prevailing“one-person economy”,the tourists who choose to travel alone have become an important part of the tourism market.Nowadays,traveling alone reflects not loneliness,but the pursuit of“freedom”,and the enjoyment of the enviable time alone.Taking the network travel notes taken on the hornet’s nest platform as the data source,and the content analysis method and the rooted theory method were used.It is found that the motivation of tourists to choose a person to travel is mainly self-realization,and their motivation is mainly to explore the world.The motivation of“self-realization”and“exploring the world”is stimulated by the unbalanced state of an individual,while traveling alone is a choice for an individual to change from an unbalanced state to an equilibrium state.

关 键 词：“独自一人”旅游 旅游动机 内容分析法 

分 类 号：F592.7[经济管理—旅游管理]