Impact,Challenges,and Recommendations of Sports Tourism on Rural Revitalization in China  

体育旅游助推乡村振兴的价值、困难与建议

作　　者：YOU Maolin 游茂林(江西师范大学体育学院,南昌330022)

机构地区：[1]Physical Education College,Jiangxi Normal University,Nanchang 330022,China

出　　处：《Journal of Resources and Ecology》2024年第6期1558-1568,共11页资源与生态学报（英文版）

基　　金：The National Social Science Fund of China(23BTY112);The Ministry of Education Humanities Social Sciences Fund Research Project(22YJC890046);The Social Science Fund of Jiangxi(23TY04)。

摘　　要：Sports tourism plays a significant role in the revitalization of rural areas in China.This study analyzedsurvey responses from 406 rural residents and conducted surveys with 15 village leaders in the Dabie mountainregion.The results showed that 85.71%of the rural residents believe that their family’s average income increasedby about 19865.93 yuan because of the presence of sports tourism in the area.They also showed that the sportstourists engaged in 17 kinds of consumption activities within the local villages.Additionally,it seems that 86.39%ofrural residents see potential benefits from sports tourism,and 85.71%of the residents’household incomes wereincreased due to sports tourism.In that regard,the average household annual income increased by 4677.58 yuan,and the average annual income of the residents in the whole area increased by 449000 yuan.Despite the positiveimpact of sports tourism in generating income for rural residents and contributing to rural revitalization,the tourismindustry faces challenges.These include a lack of sufficient market appeal,leading to a new“Matthew effect,”disparities in income distribution that conflict with the goals of rural revitalization,and a deviation from the intendeddevelopmental direction.Considering these findings,it is recommended to establish a sports tourism structure thataligns with local characteristics,incorporate sports tourism projects into the Chinese government's public serviceinitiatives,safeguard rural incomes amidst sports tourism development,and strengthen the connection betweensports tourism and rural revitalization.体育旅游是激活乡村旅游的重要手段,以体验户外运动、民族传统体育、农村节庆体育等为主要内容的体育旅游与农村发展密切相关,被寄予助推乡村振兴的厚望。本研究在大别山地区调查406名村民和访谈15名村干部,发现:(1)85.71%的村民认为家庭收入因体育旅游而增长,年均增收19865.93元;(2)体育旅游游客在当地发生停车、购物、住宿等17种消费活动;(3)86.39%的村民相信自己能够依托体育旅游获益,而且85.71%的村民认为家庭收入得益于体育旅游;(4)平均而言,体育旅游直接帮助每个家庭年均增收4677.58元,帮助每个村年均增收449000元。虽然体育旅游在助推乡村振兴方面表现出了多重积极效应,但也面临市场号召力不够、催生新的“马太效应”、收益分配方式与乡村振兴诉求之间存在矛盾、未能充分实现预期发展目标等问题。因此,建议构建具有地方特色的体育旅游产业链、将部分优质体育旅游项目纳入政府购买公共服务范围、保护体育旅游发展过程中的乡村收益和增强体育旅游与乡村振兴的联动关系。

关 键 词：sports tourism rural revitalization Matthew effect Dabie Mountain area poverty eradication 

分 类 号：G812.7[文化科学—体育学] F592.7[经济管理—旅游管理] F327[经济管理—产业经济]