How Taobao Village Empowers New Urbanization:Understanding the Mechanisms and Paths  

淘宝村赋能新型城镇化:机制与路径

作　　者：PANG Xinsheng ZHUO Wenjun JI Yuguo 庞新生;卓雯君;姬玉国(北京林业大学经济管理学院,北京100083)

机构地区：[1]School of Economics and Management,Beijing Forestry University,Beijing 100083,China

出　　处：《Journal of Resources and Ecology》2024年第6期1618-1630,共13页资源与生态学报（英文版）

基　　金：The Ministry of Agriculture of China Scientific Research Project(08200127)。

摘　　要：The proliferation of new digital villages,exemplified by Taobao villages,is profoundly influencing production,livelihoods,urban-rural relations,and overall life within contemporary Chinese villages and catalyzing theprocess of new urbanization.This study comprehensively examines the intricate interplay among Taobao village,mobile Internet,and the paradigm of new urbanization.It contends that a Taobao village stands as a quintessentialemblem of new urbanization,with grassroots entrepreneurs actively engaging in both domestic and global production and consumption networks facilitated by information technologies.This engagement effectively transcendstraditional spatial constraints,thereby reshaping the status,scale,and functionality of villages.Moreover,Taobaovillage emerges as a pragmatic solution to the lingering challenges of conventional urbanization,uniquely positioned to guide China’s transition into the new stage of developmental and facilitate its rural revitalization strategy.Furthermore,employing panel data on 31 provinces and cities from 2013 to 2021,this study systematically investigates the through which Taobao villages influence the trajectory of new urbanization.The results reveal thatTaobao villages directly and substantially help elevate urbanization levels.Furthermore,mobile Internet penetrationmediates this influence.Intriguingly,the influence of Taobao villages on urbanization exhibits conspicuous regionaldisparities and spatial diffusion patterns.As such,efforts to enhance integration,interaction,and complementarysynergies among regional Taobao villages should be contingent upon the specific contextual nuances and localconditions.以淘宝村为代表的数字化新乡村的大量涌现,正深刻地影响着当代中国乡村的生产、生活、生计及城乡关系,推动信息化时代的新城镇化进程。本文系统梳理了淘宝村、移动互联网和新型城镇化之间的关系。认为淘宝村是经由草根创业者通过信息网络参与全国乃至国际的生产和消费体系,突破传统空间网络束缚,实现乡村地位、规模与功能跃迁,从而实现新型城镇化的典型代表。指出淘宝村有效解决了传统城镇化的遗留问题,是我国步入新发展阶段和践行乡村振兴战略的重要参考。基于2013-2021年全国31个省(市)的面板数据,实证分析了淘宝村影响新型城镇化的基本传导机制和异质性传导机制。研究发现:淘宝村能够直接显著促进城镇化水平;移动互联网普及率在淘宝村与城镇化水平之间起调节作用;淘宝村对城镇化的促进作用存在明显的区域异质性和空间溢出效应,应该因势利导、因地制宜,促进区域淘宝村之间融合互动、融通补充,实施动态化、差异化的城镇化发展策略。

关 键 词：Taobao village mobile internet new urbanization 

分 类 号：F299.21[经济管理—国民经济] F323F724.6