Impacts of Tourists’Attachment Styles on Emotional Experiences and Behavioral Intentions to Attractions of Tourism Destination:The Case of Xijiang Qianhu Miao Village,China  

游客依恋风格对旅游目的地吸引物的情感体验与行为意愿的影响研究——以西江千户苗寨为例

作　　者：LI Rui YANG Huomu ZHONG Linsheng ZHENG Chao XIE Mengyue TANG Chengcai 李瑞;杨火木;钟林生;郑超;谢梦月;唐承财(贵州师范大学地理与环境科学学院,贵阳550025;中国科学院地理科学与资源研究所,北京100101;北京第二外国语学院旅游科学学院,北京100024)

机构地区：[1]School of Geographical and Environmental Sciences,Guizhou Normal University,Guiyang 550025,China [2]Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China [3]School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China

出　　处：《Journal of Resources and Ecology》2024年第6期1637-1652,共16页资源与生态学报（英文版）

基　　金：The National Natural Science Foundation of China(42061028);The National Social Science Foundation of China(21BMZ123);The Guizhou Provincial Philosophy and Social Sciences Planning Project(21GZZD12);The Academic Seedling Foundation of Guizhou Normal University([2021]A21)。

摘　　要：Existing studies of tourists’behaviors of tourism destination focus on place attachment.Although tourists’attachment is related to tourists’emotional experiences at the attractions of a tourism destination(ATDs),the rolethat tourists’attachment styles play in establishing their emotional experiences and behavioral intentions towarddifferent ATD types have not been verified.This study used the Xijiang Qianhu Miao Village as a typical tourismdestination to examine these effects.Based on research on attachment styles,emotional experiences,and behavioral intentions,a conceptual model of the relationships among tourists’attachment styles,emotional experiences of,and behavioral intentions toward ATDs was constructed.The impact of tourists’attachment styles between their emotional experiences of and behavioral intentions toward ATDs was then studied empirically.Theimpact pathways of tourist attachment styles on different ATD types were tested.The results indicate that tourists’emotional experiences of ATDs had no significant or direct impacts on their behavioral intentions in terms of relationship closeness and diversive exploration.Both their emotional experiences of and their behavioral intentionstoward ATDs were affected by the mediating effects of attachment anxiety and avoidance,which were full and partial,respectively.Further,the paths of the mediating effects of tourists’attachment styles on the emotional experiences of and behavioral intentions toward different types of ATDs varied significantly.Tourists’emotion-behaviorpaths when experiencing a TD were clarified,providing a theoretical basis to satisfy their real needs for experiencing ATDs.现有旅游目的地游客行为研究侧重将地方依恋作为研究切入点,证实了游客依恋对旅游目的地吸引物的情感体验关系紧密,但现有研究尚未证实游客依恋风格对旅游目的地不同类型吸引物的情感体验与行为意愿之间的影响作用。本研究以西江千户苗寨作为典型旅游目的地,基于依恋风格、情感体验和行为意愿研究进展,构建游客对旅游目的地吸引物情感体验、依恋风格和行为意愿之间的关系概念模型,实证研究游客依恋风格对旅游目的地吸引物情感体验和行为意愿的影响,检验游客依恋风格对不同类型旅游目的地吸引物的作用路径。研究发现:游客对旅游目的地吸引物情感体验在关系紧密和多样化寻求的行为意愿中没有显著或直接的影响;游客对旅游目的地吸引物情感体验与行为意愿均受依恋焦虑和依恋逃避中介效应影响,并呈现部分中介和完全中介效应;游客依恋风格对不同类型旅游目的地吸引物情感体验和行为意愿的中介作用路径存在显著差异。研究厘清游客在目的地旅游体验中“情感-行为”路径,为满足游客对旅游目的地吸引物的“体验化”的现实需求提供理论依据。

关 键 词：attachment style tourist attractions emotional experiences behavioral intentions Xijiang Qianhu Miao Village 

分 类 号：F592.7[经济管理—旅游管理]