The Influence of Restorative Environment Perception in Rural Tourism on Tourist Experience Quality:The Multiple Mediation Models  

乡村旅游恢复性环境感知对游客体验质量的影响——多重中介模型研究

作　　者：LI Chuangxin YE Liqing LI Rong 李创新;叶丽清;李蓉(北京第二外国语学院旅游科学学院,北京100024;北京旅游发展研究基地,北京100024)

机构地区：[1]School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China [2]Research Center for Beijing Tourism Development,Beijing 100024,China

出　　处：《Journal of Resources and Ecology》2024年第6期1653-1665,共13页资源与生态学报（英文版）

基　　金：The National Natural Science Foundation of China(72172007);The Research Project of Beijing International Studies University(KYZX23A018);The Graduate Research Project of Beijing International Studies University(11122026314)。

摘　　要：Based on the attention restoration theory,this study focuses on rural tourists and utilizes questionnairesurveys to collect data.The research constructs a structural equation model to investigate the influence mechanisms among restorative environment perception,restorative experience,positive emotions,and experience quality.The study reveals that:(1)Restorative environment perception has a significant positive impact on the restorativeexperience and positive emotions of rural tourists.It serves as an important driving factor for improving the experience quality of rural tourists.(2)Restorative experience plays a significant mediating role between restorative environment perception and positive emotions.Restorative environment perception promotes the development ofoverall experience quality through the mediation of restorative experience and positive emotions.(3)Both the restorative experience and positive emotions independently mediate the relationship between restorative environment perception and experience quality,and they also play a chain-mediated role.Therefore,rural tourism destination managers should prioritize the restorative function of natural environments,improve the supply ofhigh-quality products and services to enhance tourist restorative experience and positive emotions,and ultimatelyaim to continuously enhance the quality of tourist experience.This study has theoretical and practical implicationsfor improving the tourism experience of rural tourists,optimizing the supply for rural tourism products,and promoting the high-quality development of rural tourism destinations.基于注意力恢复理论,以乡村游客为研究对象,运用问卷调查法获取数据,构建恢复性环境感知、恢复体验、积极情绪和体验质量之间的结构方程模型并探索其中的影响作用机制。研究表明:(1)乡村游客的恢复性环境感知对恢复体验、积极情绪产生显著的正向影响,且恢复性环境感知是乡村游客体验质量提升的重要驱动因素。(2)恢复体验与积极情绪的中介效应显著,恢复性环境感知通过乡村游客的恢复体验和产生的积极情绪来促进总体体验质量的发展。(3)在恢复性环境感知与体验质量之间,恢复体验和积极情绪不仅存在独立的中介作用,而且还发挥着链式中介作用。由此,乡村旅游目的地管理者应高度重视自然环境的恢复性功能,加大高质量的产品和服务供给,以求提高游客的恢复体验与积极情绪,并最终达到游客体验质量不断提升的目标。本研究对于切实增进乡村游客的旅游体验、优化乡村旅游产品供给、促进乡村旅游目的地高质量发展具有较好的理论借鉴意义与实践参考价值。

关 键 词：restorative environment perception experience quality restorative experience positive emotions rural tourism 

分 类 号：F323[经济管理—产业经济] F592