Generative Artificial Intelligence Technology Driving High-quality Development of Ice and Snow Tourism Industry:Factor Linkage,System Construction and Digital Governance  

生成式人工智能技术驱动冰雪旅游产业高质量发展:要素联动、体系构建及数字治理

作　　者：HAN Zhichao ZOU Qinghai YU Li LIANG Faze WANG Yingshu ZHOU Longqi 韩志超;邹青海;吁莉;梁法泽;王颖姝;周龙起(德州学院体育学院,山东德州253023;铜仁市体育产业发展中心,贵州铜仁554300;贵州医科大学运动与健康学院,贵阳550025;阳光学院公共基础部,福州350015;哈尔滨工程大学数学科学学院,哈尔滨150001;东北财经大学体育教学部,辽宁大连116025)

机构地区：[1]School of Physical Education,Dezhou University,Dezhou,Shandong 253023,China [2]Tongren Sports Industry Development Center,Tongren,Guizhou 554300,China [3]School of Sports and Health,Guizhou Medical University,Guiyang 550025,China [4]Public Foundation Department,Yango University,Fuzhou 350015,China [5]School of Mathematical Sciences,Harbin Engineering University,Harbin 150001,China [6]Department of Physical Education,Dongbei University of Finance and Economics,Dalian,Liaoning 116025,China

出　　处：《Journal of Resources and Ecology》2024年第6期1707-1721,共15页资源与生态学报（英文版）

基　　金：The 2024 Humanities and Social Sciences Program for Universities;Department of Education of Guizhou Province(2024RW201);The Fujian Province Social Science Planning Grant in 2023(FJ2023B017);The Guizhou University Humanities and Social Sciences Research Project(2024RW199);The Research Program for Young and Middle-aged Teachers in Fujian Province in 2021(JAS21430);The General Project of the Ministry of Education’s Humanities and Social Sciences Fund in 2021(21YJC890008)。

摘　　要：Generative Artificial Intelligence technology embedded brings new opportunities and challenges for thehigh-quality development of ice and snow tourism industry.Using literature and other research methods,we constructed the element linkage and system of generative AI technology to drive the high-quality development of theice and snow tourism industry and proposed the digital governance path.The results showed that:(1)The factorlinkage of high-quality development of ice and snow tourism industry with integrated basic structure and coupledcentral system of multi-factor linkage;multi-directional strategic objectives and synergistic triple benefits;and intelligent operation logic and precise matching of supply and demand has been constructed.(2)Based on the synergyof digital governance elements,a five-factor synergistic development system was built with digital talent elements,technological innovation elements,product innovation elements,data resource elements and channel innovationelements.(3)The synergy of elements provided digital governance path guidelines for the high-quality developmentof ice and snow tourism industry,digital governance system:precise supply of policies and regulations,andstrengthening of soft and hard constraints to promote;digital governance structure:building a three-dimensionalregulatory mechanism,and advancing the governance process of targeting;digital governance subject:driving thetwo-way reach of the governance subject,and strengthening the common governance of pluralistic subjects;digitalgovernance capacity:precise allocation of governance resources,and driving the transformation and upgrading ofelemental endowments.The results of this research can help to provide ideas and reference for the high-qualitydevelopment of ice and snow tourism industry empowered by Generative Artificial Intelligence technology andimprove the theoretical research on the high-quality development of ice and snow tourism industry.生成式人工智能技术嵌入为冰雪旅游产业高质量发展带来新机遇和新挑战。本文采用文献资料等研究方法,构建了生成式人工智能技术驱动冰雪旅游产业高质量发展的要素联动与体系,提出数字治理路径。结果得出:(1)构建了多要素联动的基本结构集成化,中枢系统耦合;战略目标多向度,三重效益协同;运行逻辑智能化,供需精准匹配的冰雪旅游产业高质量发展要素联动。(2)基于要素协同构建数字人才要素、技术创新要素、产品创新要素、数据资源要素、渠道创新要素的五大要素协同发展体系。(3)要素协同为冰雪旅游产业高质量发展提供数字治理路径指引,数字治理制度:政策法规精准供给,强化软硬约束共促;数字治理结构:构建立体监管机制,推进治理过程靶向施策;数字治理主体:驱动治理主体双向触达,强化多元主体共治;数字治理能力:精准配置治理资源,驱动要素禀赋转型升级。本研究成果有助于为生成式人工智能技术驱动冰雪旅游产业高质量发展提供思路借鉴,完善冰雪旅游产业高质量发展理论研究。

关 键 词：Generative Artificial Intelligence technology ice and snow tourism industry high-quality development digital governance 

分 类 号：F592[经济管理—旅游管理] G86[经济管理—产业经济]