数字媒体艺术在影视广告设计中的应用研究  

Application of Digital Media Art in Film and Television Advertising Design

作　　者：欧启凤 李帅 OU Qifeng;LI Shuai(Guangdong Technician College of Light Industry,Guangzhou 510000,China)

机构地区：[1]广东省轻工业技师学院,广东广州510000

出　　处：《鞋类工艺与设计》2024年第24期90-92,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文对数字媒体艺术在广告创作中的创新策略进行了分析,它以特有的虚拟性、交互性、普适性和多样性的特点,使影视广告设计在表达方式上得到了极大的提升,同时也大大提高了其视觉效果和互动性。与此同时,利用大数据、人工智能等技术,使其能够进行精确地投放,并实现个性化的设计。同时,通过跨领域的协作,将不同的文化因素融入广告的创作中,使其具有更强的感染力和品牌效应。不仅给整个广告业带来了生机,而且对广告设计的革新和发展也起到了一定的促进作用。This paper analyzes the innovative strategies of digital media art in advertising creation.With its unique characteristics of virtuality,interactivity,universality,and diversity,film and television advertising design has greatly improved its expression methods,as well as its visual effects and interactivity.At the same time,utilizing technologies such as big data and artificial intelligence enables precise delivery and personalized design.At the same time,through cross disciplinary collaboration,different cultural factors are integrated into the creation of advertisements,making them more infectious and brand effective.This not only brings vitality to the entire advertising industry,but also plays a certain promoting role in the innovation and development of advertising design.

关 键 词：数字媒体 影视广告 广告设计 数码传媒 

分 类 号：J905[艺术—电影电视艺术]