圆明园十二兽首形象元素在文化创意产品设计中的应用  

The Application of the Twelve Animal Head Image Elements of Old Summer Palace in the Design of Cultural and Creative Products

作　　者：吴文浩 WU Wenhao(LuXun Academy of Fine Arts,Shenyang 110004,China)

机构地区：[1]鲁迅美术学院,辽宁沈阳110004

出　　处：《鞋类工艺与设计》2024年第24期183-185,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文以圆明园十二兽首为题材,探讨用一种新的拟人化的手法进行周边文创的设计,通过深入发掘十二兽首的历史背景、文化、精神内涵,结合现代社会所弘扬的精神理念,为文创产品注入“人的灵魂”,致力于使产品具有生动的人物性格与形象特征。同时本文结合设计实践,剖析十二兽首周边文创的拟人化设计的方法和原则,试图为传承和弘扬优秀的中华民族精神与中华民族的传统优秀文化提供一条新的思路与途径。This article takes the twelve animal heads of Old Summer Palace as the theme,exploring the use of a new personification technique in the design of surrounding cultural and creative products.By delving into the historical background,culture,and spiritual connotations of the twelve zodiac animal heads,and combining them with the spiritual concepts promoted by modern society,it injects“human soul”into cultural and creative products,aiming to make the products have vivid character traits and image characteristics.At the same time,this article combines design practice to analyze the methods and principles of anthropomorphic design around the twelve zodiac animal heads,attempting to provide a new idea and approach for inheriting and promoting the excellent spirit of the Chinese nation and the traditional excellent culture of the Chinese nation.

关 键 词：圆明园十二兽首 拟人化 文创产品 中华民族精神 

分 类 号：J524.3[艺术—艺术设计]