文旅融合背景下农家书屋康养服务策略研究——以攀枝花市农家书屋为例  

Research on Health Care Service Strategies of Rural Libraries under the Background of Integration of Culture and Tourism:Case Study of Panzhihua Rural Libraries

作　　者：武洪兴[1] 林曦[1] WU Hongxing;LIN Xi

机构地区：[1]攀枝花学院图书馆,四川攀枝花617000

出　　处：《四川图书馆学报》2025年第1期79-84,共6页Journal of The Library Science Society of Sichuan

基　　金：中国图书馆学会2022年阅读推广课题“乡村振兴背景下农家书屋阅读推广研究”(YD2022B45)研究成果之一。

摘　　要：乡村旅游、康养正成为一种新时尚和新业态,农家书屋作为乡村公共文化服务的重要窗口,开展涵盖健康、文化、旅游的康养服务是大势所趋。文章梳理农家书屋相关研究现状,介绍攀枝花市农家书屋康养服务的探索与实践,分析其面临的困境,提出加大政策扶持力度,促进健康规范发展;突出康养属性,丰富服务内容;注重挖潜增效,提高服务效能;精心塑造品牌,形成深度影响力;多渠道宣传,提升营销效果的农家书屋康养服务策略,以期为农家书屋深入开展康养服务提供参考。Rural tourism and health care are becoming a new fashion and new format.As an important window of rural public cultural services,it is a general trend for rural libraries to carry out health care services covering health,culture and tourism.This paper combs the relevant research status of rural libraries,introduces the exploration and practice of health care services of Panzhihua rural libraries,and analyzes the difficulties they face.Based on this,this paper proposes health care service strategies of rural libraries,such as increasing policy support and promoting healthy and standardized development,highlighting the attributes of health care and enriching the service contents,focusing on tapping the potential efficiency and improving service efficiency,carefully shaping the brand to form deep influence,and carrying out multi-channel publicity to improve marketing effect,in order to provide reference for rural libraries to carry out health care services in depth.

关 键 词：康养服务 农家书屋 文旅融合 乡村振兴 健康中国 

分 类 号：G258.2[文化科学—图书馆学] G252