基于农户福利增长的休闲农业发展模式、动力因素与优化对策  

Development Model,Driving Factors,and Optimization Strategies of Leisure Agriculture Based on the Growth of Farmer Welfare

作　　者：祖鹏 邓梅 Zu Peng;Deng Mei(Changsha Commerce&Tourism College,Changsha 410016,Hunan)

机构地区：[1]长沙商贸旅游职业技术学院,湖南长沙410016

出　　处：《农业展望》2024年第9期72-77,共6页Agricultural Outlook

基　　金：湖南省自然科学基金(科教联合项目)“基于农户福利增长的休闲农业发展模式与整体优化对策研究”(2022JJ6107)。

摘　　要：大力发展休闲农业是中国乡村振兴的重要举措,也是实现农户福利增长的重要路径。中国休闲农业发展的典型模式可以划分为休闲体验型、观光采摘型、休闲农庄型、村镇旅游型以及基于物联网技术的智慧型等5种模式,更好地推动休闲农业发展,需要明确其动力因素,具体包括国家政策扶持力、农业资源吸引力、市场需求拉动力、经济发展推动力。在此基础上,推动基于农户福利增长的休闲农业发展模式整体优化,需完善休闲农业发展的管理体制,建立健全监督机制;提升对休闲农业相关人才的支持与保障,增加相关资金投入;坚持特色化发展战略,大力开发具有地区特色的旅游产品;完善休闲农业的基础设施,为游客提供优质服务;构建休闲农业信息共享平台,实现休闲农业智慧化发展。Vigorously developing leisure agriculture is an important measure for rural revitalization in China,and also an important path to achieve the growth of farmer welfare.The typical development models of leisure agriculture in China can be divided into leisure experience,sightseeing and picking,leisure farm,village and town tourism,and smart development models based on Internet of Things technology.Better promoting the development of leisure agriculture,it is necessary to clarify its driving factors,including national policy support,agricultural resource attractiveness,market demand driving force,and economic development driving force.On this basis,to promote the overall optimization of the development model of leisure agriculture based on the growth of farmers'welfare,it is necessary to improve the management system of leisure agriculture development,and establish a sound supervision mechanism;enhance the support and protection for talents related to leisure agriculture,and increase investment in related funds;adhere to the strategy of distinctive development,and vigorously develop tourism products with regional characteristics;improve the infrastructure of leisure agriculture,and provide high-quality services for tourists;build a leisure agriculture information sharing platform to achieve intelligent development of leisure agriculture.

关 键 词：休闲农业 农户福利增长 发展模式 动力因素 

分 类 号：F323.4[经济管理—产业经济]