后冬奥时期公益属性冰上运动场馆管理水平提升策略研究——以大庆市滑冰馆为例  

Research on the Management Level Improvement Strategies of Ice Sports Venues with Public Welfare Attributes in the Post-Winter Olympics Period—Taking Daqing Skating Center as an example

作　　者：高欣欣[1] 白天昊 GAO Xinxin;BAI Tianhao(School of Physical Education,Daqing Normal University,Daqing 163712,China)

机构地区：[1]大庆师范学院体育学院,黑龙江大庆163712

出　　处：《冰雪运动》2024年第6期12-16,27,共6页China Winter Sports

基　　金：大庆市哲学社会科学规划研究项目(2023094)。

摘　　要：后冬奥时期,公益属性冰上运动场馆是国家大力发展冰雪运动的重要载体,但目前此类场馆的运营管理水平对标冰雪体育产业高质量发展的要求仍有较大差距。通过以大庆市滑冰馆为典型示例进行研究,发现存在上级政策指导不足;深化改革缺乏内驱力;经营负担大,市场开发创效能力弱;位置功能不尽合理;用人体制机制不灵活等问题。综合考量其公益与经营的双重属性,提出大庆市冰上运动场馆的运营管理,应从响应国家政策,发挥供给效能;创新管理体制,提升运营效率;完善激励机制,激发创效热情;优化市场服务,拓展发展空间等几方面推进策略实施。通过实现公益属性冰上运动场馆从“有”向“优”的良性运营与转变,满足人民群众对于场馆的多元化使用需求,助力全民健身战略落地生根,在国家冰上运动的普及与发展中发挥更大的作用。In the post-Winter Olympics period,ice sports venues with public welfare attributes are an important carrier for the development of ice and snow sports in China;but there is still a big gap between the operation and management level of such venues and the requirements for the high-quality development of the ice and snow sports industry.Taking the Daqing Skating Center as a case study,this paper identifies several challenges:insufficient policy guidance from higher authorities,lack of internal motivation for deep reform,heavy operational burdens,weak market development and profit-making capabilities,suboptimal functional positioning,and inflexible personnel systems.Considering the dual attributes of public welfare and commercial operations,the paper proposes several strategies for improving the management of Daqing's ice sports venues.These include aligning with national policies to enhance supply efficiency,innovating management systems to boost operational performance,improving incentive mechanisms to stimulate enthusiasm for profit generation,and optimizing market services to expand development opportunities.By fostering a shift in public welfare ice sports venues from basic availability to high-quality operations,these strategies aim to meet the public's diverse venue usage needs,support the implementation of the national fitness strategy,and contribute to the popularization and advancement of ice sports in China.

关 键 词：公益属性 冰上运动场馆 运营管理 大庆市 

分 类 号：G818.2[文化科学—体育学]