涉台国际传播的话语构建与实践策略探究  

Study on the Discourse Construction and Practical Strategies of Taiwan-related International Communication

作　　者：严安林[1] 周矗 YAN Anlin;ZHOU Chu(Shanghai Institute of International Studies,Shanghai 200233,China)

机构地区：[1]上海国际问题研究院,上海200233

出　　处：《闽台关系研究》2024年第4期39-51,共13页Studies on Fujian-Taiwan Relations

基　　金：教育部人文社会科学重点研究基地重大项目(22JJD810022)。

摘　　要：伴随中国崛起而催生的国际政治经济格局大变革,直接引起中美关系的大变化,而台湾问题的延宕又成为美国遏制中国发展的重要抓手。在“台独”势力和以美国为主的国际干涉势力的运作下,当前解决台湾问题所面临的国际负面因素更加复杂,这给涉台国际传播提出了一系列新任务和新挑战。为营造有利于中国完全统一的国际舆论环境,提出“纠偏—构建—传播”任务框架。首先,需对国际上存在的错误涉台舆论进行纠偏,破解“台独”及其支持势力的话语建构,揭露若干涉台谬论出台的动机及其本质。其次,围绕中国完全统一构建符合国际传播特点的话语体系,讲述好海峡两岸中国人民为追求台海和平、国家统一而不懈努力的故事,不断充实“两岸统一、台湾有益、世界和平”的叙事内容。最后,应着力提升我国在涉台问题上的国际传播能力,基于当代国际传播的特点和规律,采取与时俱进的传播艺术与传播策略,有效回应国际社会有关关切,从而为祖国完全统一塑造更加有利的外部舆论环境。With China s rapid rise,the global political and economic landscape has undergone significant changes,triggering major disruptions in China-U.S.relations.The unresolved Taiwan question has become a crucial tool for the U.S.in its strategy to contain and delay China s development.Under the manipulation of"Taiwan independence"forces and external interference,primarily led by the U.S.,the international negative factors surrounding the resolution of the Taiwan question have become increasingly complex,presenting new tasks and challenges for Taiwan-related international communication.In order to create an international public opinion environment conducive to the complete unification of China,the task framework of"deviation-construction-communication"is put forward.First of all,it is essential to correct the misconceptions and erroneous narratives surrounding Taiwan question on the global stage,dismantling the discourse constructed by"Taiwan independence"advocates and their external supporters,and exposing the motives and nature of these false claims.Secondly,we should build a discourse system in line with the characteristics of international communication around the complete reunification of China,tell the story of the Chinese people on both sides of the Taiwan Straits in the pursuit of peace across the Taiwan Straits and national reunification,and constantly enrich the narrative content of"reunification across the two sides of the Taiwan Straits is beneficial to Taiwan and the world peace".Finally,efforts should be made to improve China s international communication capacity on Taiwan-related problems,based on the characteristics and laws of contemporary international communication,adopt communication art and strategies advancing with the times,effectively respond to the relevant concerns of the international community,so as to create a more favorable external public opinion environment for the complete reunification of the motherland.

关 键 词：两岸统一 台湾问题 涉台舆论 国际传播 

分 类 号：D618[政治法律—政治学]