数智赋能政企客户产品差异化创新方案设计与实践  

Design and Practice of Product Differentiation Innovation Scheme Empowered by Digital Intelligence for Government and Enterprise Customers

作　　者：陈静[1] 宋鑫 张蕾 赵艳秋[3] Chen Jing;Song Xin;Zhang Lei;Zhao Yanqiu(China Unitcom Hebei Branch,Shijiazhuang 050011,China;China United Net-work Communications Group Co.,Ltd.,BeiJing 100033,China;China Unicom Langfang Branch,Langfang 065000,China)

机构地区：[1]中国联通河北分公司,河北石家庄050011 [2]中国联合网络通信集团有限公司,北京100033 [3]中国联通廊坊分公司,河北廊坊065000

出　　处：《邮电设计技术》2024年第12期60-65,共6页Designing Techniques of Posts and Telecommunications

摘　　要：随着信息技术的飞速发展,数智化转型已成为政企客户提升竞争力、实现可持续发展的关键路径。探讨了运营商如何通过数智化手段赋能政企客户、设计并实施产品差异化创新。通过分析当前面临的主要问题,提出了基于“算网底座、数据底座、能力底座”发展生态的技术解决方案,阐述了其整体思路、架构设计及具体技术实现路径,并通过实践案例验证了该方案在提升产品竞争力、优化客户体验及增强运营效率方面的显著成效。With the rapid development of information technology,digital transformation has become a key path for government and enterprise customers to enhance competitiveness and achieve sustainable development.It explores how communication operators can empower government and enterprise customers through digital means,design and implement product differentiation innovation.By analyzing the main problems currently faced,a technical solution based on the development ecology of"computing network base,data base,and capability base"is proposed.The overall idea,architecture design,and specific technical implementation path are elaborated,and its significant effectiveness in improving product competitiveness,optimizing customer experience,and enhancing operational efficiency is verified through practical cases.

关 键 词：数智赋能 政企客户 产品差异化 创新方案 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]