政府补贴下供应链成员合作推广碳标签产品策略研究  

Research on the strategy of cooperative promotion of carbon label products by supply chain members under government subsidies

作　　者：刘怡馨 陈雨薇[1] LIU Yixin;CHEN Yuwei(Nanjing University of Information Science and Technology,Nanjing 210044,China)

机构地区：[1]南京信息工程大学,南京210044

出　　处：《黑龙江环境通报》2025年第1期158-160,共3页Heilongjiang Environmental Journal

基　　金：南京信息工程大学大学生创新创业训练计划项目(XJDC202310300366)。

摘　　要：由于全球气候加速变暖,各国和组织纷纷推出碳标签政策,以积极应对全球气候变暖的挑战。碳标签作为识别产品全生命周期中温室气体排放的方法,已成为指导消费者和企业在生活和生产决策中选择低碳方式的关键工具。因此,碳标签产品的推广至关重要,有助于引导绿色消费,实现低碳生活方式。本文主要研究了在政府补贴策略下供应链成员推广碳标签产品时的策略行为,旨在探讨供应链成员推动碳标签产品的策略与效果,为各成员提供更具体、更深入的指导和启示。Due to the accelerated global warming,countries and organizations have launched carbon labeling policies to actively respond to the challenge of global warming.Carbon labeling,as a way to identify greenhouse gas emissions throughout a product's life cycle,has become a key tool to guide consumers and businesses in choosing a low-carbon approach in purchasing and production decisions.Therefore,the promotion of carbon label products is crucial to help guide green consumption and achieve a low-carbon lifestyle.This paper discusses and studies the strategic behaviors of supply chain members when promoting carbon label products under the government subsidy strategy,aiming to explore the strategies and effects of supply chain members in promoting carbon label products,and provide more specific and in-depth guidance and enlightenment for all members.

关 键 词：碳标签 产品推广 政府补贴 供应链成员 

分 类 号：X322[环境科学与工程—环境工程]