新媒体环境下生态环境保护宣传面临的机遇与挑战  

Opportunities and challenges in ecomloegdiciaa le ennvviriroonnmmeennttal protection promotion in the new

作　　者：杜慧 Du Hui(Inner Mongolia Environmental Protection Publicity and Education Center,Hohhot Inner Mongolia 010011,China)

机构地区：[1]内蒙古自治区生态环境宣传教育中心,内蒙古呼和浩特010011

出　　处：《环境与发展》2024年第6期105-108,共4页Environment & Development

摘　　要：本文通过分析新媒体的特点,阐述其为生态环境保护宣传带来的多元化渠道、互动性增强、呈现形式内容丰富等机遇;同时也剖析了信息过载、虚假信息干扰、受众注意力分散等挑战。结合实际案例,提出相应的应对策略,以更好地利用新媒体进行有效的生态环境保护宣传,让公众真正了解、支持、参与生态环境保护,从而有效提升公众生态环境保护意识,激发公众对生态环境保护的责任感。This article by analyzing the characteristics of new media,elaborates on the opportunities it brings to ecological environment protection propaganda,such as diversified channels,enhanced interactivity,and rich presentation forms and content;At the same time,challenges such as information overload,false information interference,and audience attention dispersion were also analyzed.Based on practical cases,propose corresponding response strategies to better utilize new media for effective promotion of ecological environment protection,enabling the public to truly understand,support,and participate in ecological environment protection,thereby effectively enhancing public awareness of ecological environment protection and stimulating their sense of responsibility for ecological environment protection.

关 键 词：新媒体环境 生态环境保护宣传 机遇挑战 

分 类 号：X-4[环境科学与工程]