电子商务:增强中国造纸企业竞争力的有效途径  

Electronic Commerce,the Efficient Way to Improve the Competitiveness of China′s Pulp and Paper Mills

作　　者：姚惠芳[1] 陈国梁[1] 

机构地区：[1]南京林业大学经济管理学院,江苏南京210037

出　　处：《南京林业大学学报（人文社会科学版）》2002年第2期68-71,共4页Journal of Nanjing Forestry University(Humanities and Social Sciences Edition)

摘　　要：信息化和电子商务对经济增长和企业竞争力有着巨大影响。通过对中国造纸企业竞争形势的分析 ,阐述了在加入WTO的背景下 ,国内造纸企业缺乏竞争力的原因。分析了电子商务与提高企业竞争力的关系及国内外造纸行业电子商务的应用现状 ,在此基础上指出 :中国造纸企业要改变目前处于竞争劣势的局面 ,必须抓住机遇 ,通过发展电子商务来促进企业管理水平的全面提高 ,从而增强自身的竞争力 ,并加快整个造纸行业的现代化进程 。Informationization and electronic commerce (EC) have strong influence on the economic growth and competitiveness of enterprises.This paper analyzes the present state of China′s pulp and paper mills,and presents reasons of the lack of competitiveness after China′s joining WTO.The relationship between EC and competitiveness is expounded.After describing the development of EC in paper industry at home and abroad,the author holds that we must take opportunities to develop EC so as to quicken the course of modernization of our paper industry.Furthermore,six measures of enhancing the competitiveness of China′s pulp and paper mills are proposed.

关 键 词：电子商务 制浆造纸企业 竞争力 

分 类 号：F426.8[经济管理—产业经济]