奥克斯经营《纽约时报》之理念对美国新闻业的影响  

Strategies and Policies of Adolph Ochs' New York Times' Influence on American Journalism

作　　者：梁爱香[1] 

机构地区：[1]河南牧业经济学院图书馆,郑州450044

出　　处：《广东外语外贸大学学报》2015年第3期86-89,共4页Journal of Guangdong University of Foreign Studies

摘　　要：阿道夫·奥克斯接手经营《纽约时报》之际,正值美国黄色新闻泛滥时期。奥克斯提出了远离黄色新闻的办报理念,实施系列客观而公正的编辑方针和经营策略,使《纽约时报》扭亏为盈,进而发展为美国的主流报纸之一。就某种意义而言,奥克斯经营《纽约时报》的系列策略奠定了美国新闻业中客观而公正的报道理念。When Adolph Ochs reorganized New York Times,journalism characterized with sensational news was the main currents in American newspapers. Ochs carried out the strategies and policies of objective journalism to distance New York Times from the journalism with sensational news,which enabled his newspaper to be one of the most successful presses and expanded the objectivity in American modern journalism.

关 键 词：阿道夫·奥克斯 《纽约时报》 办刊理念 

分 类 号：G219.712[文化科学—新闻学]