非景区型旅游打卡地的景观符号建构研究——以延吉网红墙为例  

Research on the Construction of Landscape Symbols in Non-Scenic Tourist Spots——A Case Study of Internet Celebrity Wall in Yanji, Jilin Province

作　　者：李婕 LI Jie

机构地区：[1]延边大学人文社会科学学院,吉林延吉133002

出　　处：《河北旅游职业学院学报》2024年第4期1-7,共7页Journal of Hebei Tourism College

摘　　要：延吉网红墙作为非景区型旅游打卡地,不同于拥有自然旅游资源的传统旅游景观,其旅游吸引物为一栋由汉语和韩语双语构成的商业楼,延吉市政府基于此商业楼,联合当地居民、游客、网络媒介等社会主体延伸朝鲜族美食、服饰等文化要素进行网红旅游打卡地的景观符号建构,推动延吉网红墙网红旅游打卡地的形成。朝鲜语和汉语的双语构成的广告牌由多重主体建构后具有了独特的内涵和象征意义,不仅体现了当下延吉市各民族之间的友好互动,而且也反映着当代游客的消费偏好。本文以延吉网红墙为调查对象,从多重主体的视角,分析延吉网红墙成为网红旅游打卡地的景观符号建构过程,并探讨延吉网红墙的符号功能与象征意义。As a non-scenic tourist spot,Yanji Commercial Building is different from traditional tourist landscape with natural tourist resources,and its tourist attraction is a bilingual commercial building in Chinese and Korean.Based on this commercial building,the Yanji municipal government,in cooperation with local residents,tourists,network media and other social subjects,extends Korean cuisine,cos-tumes and other cultural elements to construct landscape symbols for Yanji Commercial Building,and promotes the formation of the Yanji Commercial Building,which is the most popular tourist spot in China.The formation of the internet-famous site.The bilingual composition of Korean and Chinese billboards has a unique connotation and symbolic significance after being constructed by multiple subjects,which not only reflects the friendly interaction between various ethnic groups in Yanji City at present,but also reflects the consumption preference of contemporary tourists.Taking Yanji Commercial Building as the object of investigation,this paper analyzes the process of constructing landscape symbol in which Yanji Commercial Building has become an instagram worthy place from the perspective of multiple subjects,and discusses the symbolic function and significance of Yanji Commercial Building.

关 键 词：网红打卡地 非景区型景观建构 延吉 景观符号 多重主体 

分 类 号：F592.7[经济管理—旅游管理]