基于网络文本的沉浸式旅游演艺景区形象感知研究——以“只有河南·戏剧幻城”为例  

Research on Image Perception of Immersive Tourism Performing Arts Scenic Spot based on Web Text——A Case Study of "Unique Henan · Land of Dramas"

作　　者：黄梦莹 宋书楠 HUANG Mengying;SONG Shunan

机构地区：[1]辽宁师范大学管理学院,辽宁大连116000

出　　处：《河北旅游职业学院学报》2024年第4期57-63,共7页Journal of Hebei Tourism College

基　　金：辽宁省社科规划重点项目“媒体融合背景下新闻智能化推荐模型和舆论引导机制研究”(编号:L20AXW001)。

摘　　要：文旅融合背景下,游客需求不断升级,加之国家支持性政策的推动,沉浸式旅游演艺发展势如燎原,然而相关的理论研究尚显匮乏。本研究运用内容分析法,借助ROST CM6软件,深入探讨沉浸式演艺景区“只有河南·戏剧幻城”的旅游形象感知。研究发现游客对“只有河南”的认知形象主要体现在旅游演艺构成要素、旅游环境与氛围和旅游体验评价方面。情感形象以积极情绪为主导,表现为场景代入体验和情感意境体验。消极情绪体现在游客对门票价格、排队时长、演出内容、旅游服务与设施等不满意。在此基础上,从票务管理、服务体验、文化内涵和科技应用等方面提出建议,进一步完善和提升“只有河南”的旅游形象,以打造更具有吸引力的沉浸式旅游演艺景区。Under the background of the integration of culture and tourism,tourists'demands continue to upgrade,and the promotion of national supportive policies,the development of immersive tourism performance is spreading like a prairie fire.This study uses content analysis method and ROST CM6 software to deeply explore the tourism image perception of the immersive performing arts scenic spot"Unique Henan•Land of Dramas".It is found that tourists'cognitive image of"Unique Henan"is mainly reflected in the elements of tourism performance,tourism environment and atmosphere,and tourism experience evaluation.The emotional image is dominated by positive emo-tions,which is mainly represented by scene substitution experience and emotional conception experience.Negative emotions are reflected in tourists'dissatisfaction with ticket prices,queuing time,performance content,tourism services and facilities.On this basis,suggestions are put forward from the aspects of ticket management,service experience,cultural connotation and technology application to further improve and enhance the tourism image of"Unique Henan",in order to create a more attractive immersive tourism performing arts scenic spot.

关 键 词：只有河南·戏剧幻城 内容分析法 旅游形象感知 沉浸式旅游演艺 

分 类 号：G124[文化科学]