传播的仪式观及其审美特性研究  

The Ritual View of Communication and Its Aesthetic Characteristics

作　　者：余冠臻 YU Guanzhen(Party School of Guangdong Provincial Committee of CPC,Guangzhou 510802,China)

机构地区：[1]中共广东省委党校,广东广州510802

出　　处：《辽宁大学学报(哲学社会科学版)》2024年第6期117-122,共6页Journal of Liaoning University(Philosophy and Social Sciences)

基　　金：广东省哲学社会科学规划2023年度青年项目“传播仪式观视域下粤港澳大湾区青年的身份认同建构研究”(GD23YXW08)。

摘　　要：传播的仪式观是仪式传播的重要构成部分,作为传播学中的一种思想观念,其概念的提出源于人类学研究中对于仪式的关注。仪式由程序化的重复行为构成,在象征符号的互动中发挥着交流与社会整合等功能。具备超验意义的符号互动行为构成了具备仪式特征的传播过程,传播的仪式观更是将传播视为仪式本身。仪式的特征和功能延续到了传播当中,特别是,象征符号在长期稳定、重复使用中具备了审美属性。仪式传播的审美性能够增强受众的情感共鸣与参与感,强化象征符号与意义的传达,促进文化认同与共同价值观传递,并在推动传播效能发挥方面扮演着重要角色。The ritual view of communication,as an important component of ritual communication,is an ideological concept in communication studies.Its concept originated from the focus on rituals in anthropology studies.Rituals are composed of programmed and repetitive behaviors,playing a role in communication and social integration through the interaction of symbols.The interactive behavior of symbols with transcendent significance is a dissemination process with ceremonial characteristics,and the ritual view regards communication as ritual itself.The characteristics and functions of rituals continue into the ritual view of communication,and have aesthetic attributes in stable and repetitive use of symbols.The aesthetic appeal of ritual communication enhances the emotional resonance and participation of the audience,strengthens the transmission of symbolic meanings,promote the transmission of cultural identity and common values,and plays an important role in promoting the effectiveness of communication.

关 键 词：仪式传播 传播的仪式观 仪式符号 审美性 

分 类 号：G20[文化科学—传播学]