向上社会流动预期对个体捐赠意愿的影响研究  

Upward Social Mobility Expectations Influencing Individual Charitable Giving Intentions

作　　者：李青霞 李英吉[3] Li Qing-xia;Li Ying-ji

机构地区：[1]首都经济贸易大学劳动经济学院 [2]河南财经政法大学政府管理学院 [3]云南中医药大学人文与管理学院

出　　处：《科学决策》2024年第12期233-249,共17页Scientific Decision Making

基　　金：国家社会科学基金青年项目(16CSH008)。

摘　　要：随着经济社会的快速发展和公民慈善意识的不断提升,慈善捐赠已成为促进社会公平、实现共同富裕的重要途径,但影响个体慈善捐赠意愿的关键因素尚待深入探究。本研究结合宏观社会结构视角,以社会流动预期为切入点,利用SOR理论构建“向上社会流动预期—慈善情感—个体捐赠意愿”理论分析模型。通过对411名捐赠者进行问卷调查,采用偏最小二乘结构方程法分析数据,研究发现:向上社会流动预期对个体捐赠意愿具有显著正向影响;同情心、幸福感和感恩在向上社会流动预期与个体捐赠意愿的关系中起到显著中介作用;三种慈善情感的中介效应存在差异,其中同情心的中介效应最强。本研究整合社会结构、个体心理和行为意愿三个层次,丰富了决策行为理论研究,为公益实践提供新视角,对推动共同富裕具有重要意义。The rapid development of economy and society,coupled with the rising charitable awareness among citizens,has made charitable giving an important pathway to promote social equity and achieve common prosperity.However,the key factors influencing individual donation intentions require further investigation.This study adopts a macro-social structural perspective,focusing on social mobility expectations and employs the SOR theory to construct a theoretical model linking“upward social mobility expectations—charitable emotions—individual donation intentions”.Through a questionnaire survey of 411 donors and data analysis using partial least squares method,the study reveals that:social mobility expectations have a significant positive impact on individual donation intentions;empathy,happiness,and gratitude play significant mediating roles in the relationship between social mobility expectations and individual donation intentions;the mediating effects of these three charitable emotions differ,with empathy showing the strongest mediating effect.By integrating social structure,individual psychology,and charitable intentions,this study enriches the theoretical foundation of charitable giving,provides new perspectives for charitable practices,and holds significant implications for charitable endeavors in promoting common prosperity.

关 键 词：社会流动预期 慈善情感 捐赠意愿 同情心 感恩 

分 类 号：C912.6[经济管理]