公园城市视角下成都旅游品牌建设研究  

Research on Chengdu Tourism Brand Construction from the Perspective of a Park City

作　　者：刘海琨 LIU Hai-kun(Sichuan University of Media and Communications,Chengdu 611730,China)

机构地区：[1]四川传媒学院编导艺术学院,四川成都611730

出　　处：《黑龙江生态工程职业学院学报》2025年第1期14-19,共6页Journal of Heilongjiang Vocational Institute of Ecological Engineering

基　　金：2024年成都市交通+旅游大数据应用技术研究基地年度项目“成都公园城市示范区的城市旅游品牌国际化路径研究”(2024006);2023年四川省民办教育协会科研课题“新时代广播电视编导专业影视评论课程思政模式研究与实践”(MBXH23YB139)。

摘　　要：公园城市强调将自然景观与城市景观融合,城市生活与生态环境相协调,文化体验与旅游发展相互促进,为城市旅游品牌的塑造提供了深厚的价值基础。近年来,成都以“公园城市”理念为引领,立足于优越的自然资源和深厚的文化底蕴,在政策支持和科技赋能的推动下,形成了以文化、生态、科技为核心的品牌建设模式。未来,应通过强化品牌独特性、拓展全球视野、推动社区共建等多种路径,全面提升成都公园城市旅游品牌的综合竞争力,打造全球可持续发展的典范。A park city emphasizes the integration of natural landscapes with urban landscapes,the coordination of urban life with the ecological environment,and the mutual promotion of cultural experiences and tourism development,providing a solid foundation for the creation of an urban tourism brand.In recent years,Chengdu has adopted the concept of a“park city”as a guiding principle,leveraging its rich natural resources and profound cultural heritage,while also benefiting from policy support and technological empowerment.The city has formed a brand construction model centered around culture,ecology,and technology.In the future,Chengdu should further strengthen the uniqueness of its brand,expand its global vision,and promote community co-construction to comprehensively enhance the competitiveness of Chengdu’s park city tourism brand and build a model of global sustainable development.

关 键 词：公园城市 旅游品牌 成都 可持续发展 文旅融合 

分 类 号：F590.3[经济管理—旅游管理]