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作 者:聂戈 高碧滢 NIE Ge;GAO Bi-ying(Taiyuan University of Science and Technology,Taiyuan 030024,China)
机构地区:[1]太原科技大学人文社科学院,山西太原030024
出 处:《黑龙江生态工程职业学院学报》2025年第1期54-58,共5页Journal of Heilongjiang Vocational Institute of Ecological Engineering
摘 要:集章式旅行是数字化时代下的青年文旅消费新范式。它通过高性价比和兴趣主导的行动模式,以及高互动性和个性选择的传播方式,成为青年群体旅行社交的新工具。结合青年亚文化理论,分析发现集章现象在青年群体之中日渐风靡的主要原因涵盖缓解压力、文化体验和群体认同三个维度。对此,要聚焦青年生存状态、构建面向青年的文化传播体系、通过组织线下社群活动增强青年获得感,促进青年全面发展。Chapbook travelling is a new paradigm of youth cultural travel consumption in the digital era,which has become a new tool for youth groups to travel and socialise through cost-effective and interest-driven action modes,as well as highly interactive and personality-selective communication methods.Combined with the theory of youth subculture,it is found that the main reasons for the growing popularity of the stamp collecting phenomenon among youth groups cover the three dimensions of pressure relief,cultural experience and group identity.In this regard,it is necessary to focus on the state of existence of young people,build a youth-oriented cultural communication system,enhance the sense of acquisition of young people through the organization of offline community activities,and promote the all-round development of young people.
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