算法推荐视域下大学生价值观的塑造:风险挑战与防控策略  

The Influence of Algorithmic Recommendations on the Value Formation of College Students:Challenges and Preventive Strategies

作　　者：高广明 李嘉燕 GAO Guang-ming;LI Jia-yan(Wuyi University,Jiangmen 529020,China)

机构地区：[1]五邑大学马克思主义学院,广东江门529020 [2]五邑大学土木建筑学院,广东江门529020

出　　处：《黑龙江生态工程职业学院学报》2025年第1期117-122,共6页Journal of Heilongjiang Vocational Institute of Ecological Engineering

基　　金：2023年度广东省高校思想政治教育课题项目“算法推荐视域下的大学生价值观塑造:风险挑战与应对策略研究”(2023GXSZ071);第三批广东高校网络文化工作室五邑大学“邑见青心”网络文化工作室阶段项成果之一。

摘　　要：算法推荐技术作为当前新兴的信息传播和分发的重要手段,具有工具理性。算法推荐以多样性、个性化、交互性、高效性的重要特点,已经成为影响大学生价值观塑造的新变量。但算法推荐也给大学生价值观的塑造带来了价值偏差、异化和迷失等问题,应从引领算法内容、驾驭算法技术、培养算法素养、规范算法运营、协同算法治理等方面对算法推荐技术进行规范,以促进大学生形成正确的价值观。As a pivotal mechanism for information dissemination,algorithmic recommendation technology embodies inherent instrumental rationality.Due to its distinctive characteristics—diversity,individuality,interactivity,and high efficiency—algorithmic recommendations have emerged as a significant variable influencing the value formation of college students.However,this technology also poses risks such as value deviation,alienation,and disorientation in shaping their values.Therefore,it is imperative to standardize algorithmic recommendation practices by guiding content creation,regulating technological applications,enhancing algorithm literacy among users,establishing operational standards for algorithms,and fostering collaborative governance frameworks to facilitate the development of sound values among college students.

关 键 词：算法推荐 大学生 价值观 青年价值观 风险管理 

分 类 号：G641[文化科学—高等教育学]