数字物流赋能农村居民消费升级:理论基础、机制分析和实现路径  

Digital Logistics Enables Rural Residents to Upgrade Their Consumption:Theoretical Basis,Mechanism Analysis and Realization Path

作　　者：杨守德[1] 李佳 YANG Shoude;LI Jia(School of Economics,Harbin University of Commerce,Harbin Heilongjiang 150028,China)

机构地区：[1]哈尔滨商业大学经济学院,哈尔滨150028

出　　处：《安徽师范大学学报(社会科学版)》2025年第1期100-112,共13页Journal of Anhui Normal University(Soc.Sci.)

基　　金：国家社会科学基金“数字化转型背景下流通供应链体系优化与创新研究”(19CJY048)。

摘　　要：我国农村地区人口众多,消费市场潜力巨大,其消费市场的扩大将促进国内供给体系升级和转型。数字物流作为连接生产与消费的关键纽带,不仅提升了农村居民的消费品可得性,还促进了农产品的上行发展,对推动农村居民消费、释放我国内需潜力具有十分重要的现实意义。以我国2010—2021年278个地级市和4个直辖市的面板数据为基础,通过建立面板固定效应模型、中介效应模型、门槛效应模型,实证检验数字物流对农村居民消费升级的影响及作用机制。研究发现:数字物流对农村居民消费升级具有正向影响;产业结构升级在数字物流推动农村居民消费升级过程中发挥着部分中介效应;同时,产业结构升级在数字物流推动农村居民消费升级的过程中发挥着门槛效应;数字物流对农村居民消费升级的影响存在不同区域、不同发展阶段、数字物流不同维度、不同消费升级水平的异质性。China's rural areas have a large population and huge potential for consumer markets.The expansion of their consumer markets will promote the upgrading and transformation of the domestic supply system.Digital logistics,as a key link connecting production and consumption,not only improves the accessibility of consumer goods for rural residents,but also promotes the upward development of agricultural products.It has a very important practical significance in driving rural residents' consumption and releasing China's domestic demand potential.Based on panel data of 278 prefecture-level cities and 4 direct-administered municipalities in China from 2010 to 2021,this paper establishes panel fixed effect model,mediating effect model,and threshold effect model to empirically test the impact of digital logistics on rural residents' consumption upgrading and its mechanism.The study finds that digital logistics has a positive impact on rural residents' consumption upgrading;industrial structure upgrading plays a partial mediating role in the process of digital logistics driving rural residents' consumption upgrading;at the same time,industrial structure upgrading plays a threshold effect in the process of digital logistics driving rural residents' consumption upgrading;the impact of digital logistics on rural residents' consumption upgrading exists heterogeneity in different regions,at different stages of development,in different dimensions of digital logistics,and at different levels of consumption upgrading.

关 键 词：数字物流 农村居民消费升级 产业结构升级 固定效应模型 

分 类 号：F713[经济管理—产业经济]