China's sun protection clothing market is facing challenges in meeting Chinese consumers expectations  

作　　者：Zhong Mengxia Zhao Xinhua 

机构地区：[1]不详

出　　处：《China Textile》2024年第6期30-31,共2页中国纺织(英文版)

摘　　要：There is no doubt that UPF clothing is the hottest apparel item for the past summer.The market for sun-protective clothing has become increasingly competitive.The UPF value(ultraviolet protection factor)has emerged as a key differentiating factor,with brands showcasing their scientific and technological strengths to gain market share.UPF continues to rise,accompanied by a proliferation of advanced black technology for sun-protection.Can these innovations truly delight consumers?

关 键 词：MARKET DOUBT protective 

分 类 号：F42[经济管理—产业经济]