湘西州村落茶旅融合发展水平评价——以古丈县铁马洲村为例  

Evaluation of the Development Level of Tea Tourism Integration in Xiangxi Prefecture Villages—A Case Study of Tiemazhou Village in Guzhang County

作　　者：麦炜 Mai Wei(Business School,Central South University of Forestry and Technology 410004)

机构地区：[1]中南林业科技大学商学院,长沙410004

出　　处：《西部学刊》2025年第2期54-57,共4页Journal of Western

摘　　要：茶旅融合作为推动三产融合的新型业态,是实现乡村全面振兴的重要途径。通过选取湖南省湘西土家族苗族自治州的8个典型茶村为研究对象,构建茶旅融合发展理论框架,运用层次分析法(AHP)建立评价指标体系,结合加权TOPSIS模型对8个村庄的茶旅融合发展水平进行定量分析。研究结果揭示了各村在茶旅融合方面的优势与不足,针对铁马洲村的现状,提出以“小而美”项目为核心,联动周边资源,强化品牌建设和基础设施投入,推动茶旅经济转型升级。Tea and tourism integration,as a new type of industry that promotes the integration of the primary,secondary,and tertiary sectors,is an important pathway for comprehensive rural revitalization.This paper selects eight typical tea villages in the Xiangxi Tujia and Miao Autonomous Prefecture of Hunan Province as research subjects,constructs a theoretical framework for the development of tea tourism integration,and establishes an evaluation index system with the Analytic Hierarchy Process(AHP).By combining this with the weighted TOPSIS model,the study conducts a quantitative analysis of the tea tourism integration development levels across these eight villages.The results reveal the strengths and weaknesses of each village in terms of tea tourism integration.Specifically,for Tiemazhou Village,the study proposes,strategies centered around“small but beautiful”projects,aimed at leveraging surrounding resources,strengthening brand development,and increasing investment in infrastructure to drive the transformation and upgrading of the tea tourism economy.

关 键 词：茶旅融合 乡村振兴 加权TOPSIS法 

分 类 号：C913[经济管理] F326.12[社会学] F592.7