数智背景下潍坊风筝节为城市品牌赋能的策略研究  

Research on the Strategy of Empowering Urban Brands with Weifang Kite Festival under the Background of Digital Intelligence

作　　者：康宇婷 王慧灵 Kang Yuting;Wang Huiling(School of Media,Film and Television,Jiangsu Normal University,Xuzhou 221009)

机构地区：[1]江苏师范大学传媒与影视学院,江苏徐州221009

出　　处：《中阿科技论坛(中英文)》2025年第1期18-22,共5页China-Arab States Science and Technology Forum

基　　金：江苏师范大学研究生科研与实践创新计划项目“数智时代下潍坊风筝节推广研究”(2024XKT0067)。

摘　　要：节会活动是国际公认的城市核心文化表征,集中展示城市文化魅力和影响力,也是民族文化传承与国际文化交流的重要载体。随着数智化时代的到来,传统文化节庆活动面临着新的发展机遇与挑战。作为优秀传统文化与现代科技融合的典范,潍坊风筝节在塑造与传播城市整体形象时,难以形成统一且鲜明的品牌形象,其实体场地及配套设施等物理要素限制了虚拟空间的拓展与创意表达。此外,潍坊风筝节目前难以满足国际游客的需求。基于此,文章提出数智时代下潍坊风筝节城市品牌建设优化策略,旨在进一步提升潍坊风筝节的影响力,赋能潍坊城市品牌建设。Festivals and events are internationally recognized symbols of core urban culture,showcasing the charm and influence of urban culture,and serving as important carriers for the inheritance of national culture and international cultural exchange.With the advent of the digital era,traditional cultural festivals and events are facing new opportunities and challenges.As a model of the fusion of excellent traditional culture and modern technology,Weifang Kite Festival has difficulty forming a unified and distinct brand image in shaping and promoting the overall image of the city.Its physical elements such as venue and supporting facilities have limited the expansion of virtual space and creative expression.In addition,it failed to cater to the needs of international tourists.In view of this,the article proposes optimization strategies for the city branding of Weifang Kite Festival in the era of digital intelligence,aiming to further enhance the influence of Weifang Kite Festival and improve the brand image of Weifang city.

关 键 词：数智化 潍坊风筝节 节会活动 城市品牌建设 城市品牌传播 

分 类 号：F290[经济管理—国民经济]