游客视角下的国家公园生态资源价值评价及其差异化研究  

Evaluation of the Ecological Resource Value of National Parks and Research on Its Differentiation from Tourists Perspective

作　　者：赵书虹[1] 杨雨婷 李琴 孔营营 李佳懿 李晓光 ZHAO Shuhong;YANG Yuting;LI Qin;KONG Yingying;LI Jiayi;LI Xiaoguang(School of Business and Tourism Management,Yunnan University,Kunming 650500,China)

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650500

出　　处：《福建师范大学学报(自然科学版)》2025年第1期116-123,共8页Journal of Fujian Normal University:Natural Science Edition

基　　金：国家社会科学基金项目(24BJY213);云南大学研究生科研创新项目(KC-23235485);云南大学推荐免试研究生科研创新项目(TM-23236941)。

摘　　要：中国国家公园是生态文明建设的国之重器,承载着为公众提供科普公共产品和生态福利的使命。以普达措国家公园为案例地,爬取携程网、同程旅游网以及小红书3个主流网站平台的游客评论,探究游客生态资源感知价值维度体系,分析游客对不同生态资源价值的感知收益差异,并对生态资源价值感知度和满意度进行评价分析。结果表明:(1)游客视角下的生态资源感知价值可分为地学价值、生物价值、美学价值、体验价值和科普价值5大维度,体验价值感知收益最高,科普价值感知收益最低;(2)不同维度的游客生态资源价值感知协同度呈现出较大差异,其中地学价值的感知度和满意度高,科普价值的感知度和满意度低。为国家公园合理开发利用资源,实现生态、经济和社会效益的统一提供实证研究结果和数据支持。China s national parks serve as the pillars of a great power in the construction of ecological civilization,undertaking the responsibility of providing the public with science popularization products and ecological welfare.This study focuses on Potatso National Park as a case area.Tourist comments are collected from three major online platforms:Ctrip,Tongcheng Travel Network,and Xiaohongshu.The study explores the dimensional system of tourists perceived value of ecological resources,analyzes differences in tourists perceived benefits associated with different ecological resource values,and evaluates the perception of ecological resource value alongside tourists satisfaction.The findings reveal that:(1)From the tourists perspective,the perceived value of ecological resources can be categorized into geological value,biological value,aesthetic value,experience value,and science popularization value in five dimensions.Among these,experience value yields the highest perceived benefit,while science popularization value yields the lowest.(2)Significant variations exist in tourists perceived coordination degree of ecological resource values across different dimensions.Both the perception and satisfaction levels for geological value are high.In contrast,both the perception and satisfaction levels for science popularization value are low.This study offers empirical research findings and data support for national parks to develop and utilize resources rationally,ensuring the harmonious integration of ecological,economic,and social benefits.

关 键 词：国家公园 生态资源价值 游客感知 人地关系 网络文本分析 普达措 

分 类 号：F592[经济管理—旅游管理]