军旅漫画短视频内容生产策略研究——以抖音“曾小萌”为例  

Research on the content production strategy of short videos of military comics:A case study of Zeng Xiaomeng on Douyin

作　　者：王琛婕 WANG Chenjie(Beijing City University,Beijing 101300,China)

机构地区：[1]北京城市学院,北京101300

出　　处：《北京城市学院学报》2024年第6期108-111,共4页Journal of Beijing City University

摘　　要：漫画的形式可以“避重就轻”幽默的展现军旅故事,具有较好的宣传效果,深受年轻人喜爱。本文将抖音“曾小萌”账号作为研究对象,采用内容分析和案例分析的方法探究其内容与传播策略,指出其账号的优势和不足,并且为进一步创作出更优质的作品,实现抖音账号更好的宣传效果提出相应建议。The form of comics can humorously show military stories by“choosing the lighter task”,which has a good propaganda effect and is deeply loved by young people.This paper takes the“Zeng Xiaomeng”account on Tiktok as the research object,uses the methods of content analysis and case analysis to explore its content and communication strategy,points out the advantages and disadvantages of the account,and puts forward corresponding suggestions for further creating better works and achieving better publicity effect of accounts on Tiktok.

关 键 词：军旅题材 短视频 内容生产 

分 类 号：J218.2[艺术—美术] G206.2[文化科学—传播学]