基于网络游记的无锡市旅游流网络结构研究  

A Study on the Network Structure of Tourist Flow in Wuxi Based on Online Travelogue

作　　者：程晓菁 朱琳 林宝民[1] Cheng Xiaojing;Zhu Lin;Lin Baomin(School of Cultural Tourism and Public Administration,Fujian Normal University,Fuzhou 350117,China;School of Tea and Tourism,Wuyishan Vocational College,Wuyishan 354300,China)

机构地区：[1]福建师范大学文化旅游与公共管理学院,福州350117 [2]武夷山职业学院茶旅学院,福建武夷山354300

出　　处：《无锡商业职业技术学院学报》2024年第6期66-73,共8页Journal of Wuxi Vocational Institute of Commerce

摘　　要：旅游流是旅游业发展的基础,研究旅游流网络结构对整合旅游资源、促进旅游业可持续发展具有重要意义。从旅游网站获取无锡市网络游记文本,运用社会网络分析法对无锡市旅游流整体网络结构进行深度研究。研究表明:无锡市旅游流整体网络密度低,游客到访的景点在空间上呈现出“核心—边缘”特征,各节点发展不均衡。建议无锡市提升核心区节点的竞争力,加强边缘区节点之间的联结,加强核心区节点与边缘区节点的联结。Tourist flow is the foundation of the development of tourism industry.Studying the network structure of tourist flow is of great significance for integrating tourism resources and promoting the sustainable development of tourism industry.Based on the online travelogue texts of Wuxi obtained from tourism websites,this paper uses social network analysis to conduct an in-depth research on the overall network structure of Wuxi tourist flow.The research shows that the overall network density of the tourist flow in Wuxi is low,and the tourist attractions visited by tourists exhibit a“core-edge”feature in space,with uneven development of each node.It is suggested that Wuxi enhance the competitiveness of the nodes in the core areas,strengthen the connections among the nodes in the edge areas and the connections between the nodes in the core areas and edge areas.

关 键 词：旅游流 网络空间结构 社会网络分析法 网络游记 无锡市 

分 类 号：F592.7[经济管理—旅游管理]