“以竹代塑”背景下竹编地域特征融入文创产品设计实践——基于浙江竹编非遗项目的考察  

Practices of Integrating the Regional Characteristics of Bamboo Weaving into Creative Cultural Product Design Under the Background of “Bamboo as a Substitute for Plastic”: Investigation of Bamboo Weaving Intangible Cultural Heritage Project in Zhejiang Province

作　　者：孙巍巍 邢玉婷 李德君[2] Sun Weiwei;Xing Yuting;Li Dejun(Art School,Huzhou University,Huzhou 313000,Zhejiang,China;School of Art,Southeast University,Nanjing 211189,China)

机构地区：[1]湖州师范学院艺术学院,浙江湖州313000 [2]东南大学艺术学院,南京211189

出　　处：《世界竹藤通讯》2024年第6期63-69,共7页World Bamboo and Rattan

基　　金：浙江省教育厅一般科研项目“宋韵文化介入浙江非遗文创产品的价值挖掘与提升策略研究”(Y202351155);湖州师范学院“四新”教育教学改革研究项目“非遗文化融入应用型本科高校特色专业建设的耦合机制研究”(JG202357)。

摘　　要：竹编是我国优秀的传统手工技艺,目前存在着产品种类保守、创新不足、对年轻消费人群吸引力不够以及产品附加值不高等问题。在“以竹代塑”的背景下,竹编文创制品越来越受到传统手工艺人和专家学者的关注。文章分析了传统竹编所具有的文化传承、经济实用和人文关怀等功能价值,考察了浙江东阳竹编和嵊州竹编的地域性特征,并从现代设计视角出发,将东阳竹编的立体性特征和嵊州竹编的花式编织图案等地域性特征因素应用到文创产品的设计中,从而弥补了现代竹编文创产品设计的创新乏力问题,为竹编工艺的发展提供了新思路,为“以竹代塑”提供了更多应用场景。Bamboo weaving is a well-known traditional handicraft in China,which is now challenged by the problems such as fewer categories of products,innovation insufficiency,lower attraction to young consumers and low added value of products.Under the background of“bamboo as a substitute for plastic”,creative cultural products of bamboo weaving have been attracting increasing attention from craftsmen,experts and scholars.The paper analyzes the functional values of traditional bamboo weaving,including cultural inheritance,economic practicality and humanistic care,and examines the regional characteristics of Dongyang Bamboo Weaving and Shengzhou Bamboo Weaving in Zhejiang Province.Then the regional characteristics of Dongyang Bamboo Weaving such as three-dimensional characteristics and Shengzhou Bamboo Weaving such as criss-cross weaving patterns are applied to creative cultural product designs from the viewpoint of modern design,aiming to make up for the shortage of innovation in the modern design.This provides new ideas for the development of bamboo weaving process,and more scenarios of application for“bamboo as a substitute for plastic”.

关 键 词：东阳竹编 嵊州竹编 文创设计 以竹代塑 地域性特征 浙江 

分 类 号：F42[经济管理—产业经济]