港澳居民来粤公立医院就医服务的SWOT分析及对策探讨  

SWOT analysis and countermeasures for the medical services of Hong Kong and Macao residents in Guangdong public hospitals

作　　者：周林丽[1] 彭沛[1] 黄小慧[1] 师雯琦 袁联雄 潘瑶 ZHOU Linli;PENG Pei;HUANG Xiaohui;SHI Wenqi;YUAN Lianxiong;PAN Yao(The Third Affiliated Hospital of Sun Yat-sen University,Guangzhou 510630,China)

机构地区：[1]中山大学附属第三医院,广东广州510630

出　　处：《现代医院》2025年第1期49-52,共4页Modern Hospitals

摘　　要：在粤港澳大湾区一体化发展背景下,港澳居民来粤就医需求持续增长。广东公立医院作为广东医疗服务供给的主力军,本文旨在探讨该群体发展港澳居民来粤就医的现状,并基于医院视角提出发展对策,以助力大湾区一体化发展事业。本文采用SWOT方法,系统评估广东公立医院在发展港澳居民来粤就医服务方面的优势、劣势、机会与威胁,并构建SWOT矩阵以制定发展对策。分析显示广东公立医院具有交通便利、文化亲近、医疗资源丰富、服务效率高且费用较低等优势;面临医保跨境可携政策覆盖不足、专项诊疗服务不成熟、服务标准不统一、跨境医疗探索不足等劣势;同时,国家战略支持和市场需求旺盛提供了发展机会,而市场竞争激烈和三地医疗规则衔接缓慢构成了外部威胁。针对分析结果,本文提出了加强宣传与产业合作创新、业务分步发展、争取政策覆盖、强化业务统筹、加快与港澳办医合作以及推进医院国际化评审等对策建议,为广东的公立医院群体发展面向港澳居民的医疗服务业务提供了决策参考。Under the background of the integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area,the demand for medical services from Hong Kong and Macao residents in Guangdong continues to grow.As the main force in providing medical services in Guangdong,public hospitals play a crucial role.This article aims to explore the current situation of the development of medical services for Hong Kong and Macao residents in Guangdong and propose development strategies from the perspective of hospitals to contribute to the integrated development of the Greater Bay Area.The SWOT method is used to systematically evaluate the strengths,weaknesses,opportunities,and threats of Guangdong public hospitals in the development of medical services for Hong Kong and Macao residents.A SWOT matrix is then constructed to formulate development countermeasures.The analysis shows that Guangdong public hospitals have advantages such as convenient transportation,cultural affinity,abundant medical resources,high service efficiency,and relatively low costs.However,they also face challenges such as inadequate coverage of cross-border medical insurance,immature specialized services,inconsistent service standards,and insufficient exploration of cross-border medical care.At the same time,there are opportunities provided by national strategic support and strong market demand,while fierce market competition and slow integration of medical regulations among the three regions pose external threats.Based on the analysis,this article proposes countermeasures and suggestions,including strengthening publicity and innovative industry cooperation,phased development of business,striving for policy coverage,enhancing business coordination,accelerating cooperation with the Hong Kong and Macao in medical care,and promoting international accreditation of hospitals.These suggestions provide decision-making references for the development of medical services for Hong Kong and Macao residents in Guangdong’s public hospitals.

关 键 词：广东省 公立医院 港澳居民 来粤就医 SWOT分析 

分 类 号：R197.32[医药卫生—卫生事业管理]