音乐学术期刊融媒体转型实践的分析研究  

Analysis and Research on the Practice of Integrated Media Transformation in Music Academic Journals

作　　者：李一茜[1] Li Yiqian

机构地区：[1]人民音乐出版社期刊中心

出　　处：《艺术传播研究》2025年第1期95-106,共12页Journal of Art Communication

摘　　要：音乐学术期刊作为人文社科期刊方阵的组成部分,在新兴出版的产业布局中面临着由传统媒介向“数字化”和“智能化”业态升级的机遇与挑战。以纸刊资源为依托的音乐学术期刊融媒体建设,是当前学术期刊参与媒介深度融合的一个缩影,其工作既包含刊物的内部转型,也涉及更广泛的行业跨界合作。立足于微信公众号运营的音乐学术期刊融媒体实践,一方面依附于传统纸媒出版所积累的品牌价值,另一方面也在网络触达中放大并延伸刊物的品牌影响力。学刊公众号如何借助数字技术实现内容认同的转化和传播方式的转向,已成为一个具有独立性和原创性意义的、属于新兴出版分支的实践课题,也已然是当前各家学术刊物在融媒体建设中应该共同关切的、亟待解决的问题。As a component of the humanities and philosophy journal lineup,music academic journals face opportunities and challenges in upgrading from traditional media to“digitalization”and“intelligent”in the emerging publishing industry layout.The integrated media construction of music academic journals based on paper resources is a microcosm of the current deep integration of academic journal media.Its work involves both internal transformation of academic journals and broader industry cross-border cooperation.Based on the media integration practice of music academic journals operated by WeChat official account,on the one hand,it depends on the brand value accumulated by traditional paper media publishing,and on the other hand,it also amplifies and extends the brand influence of journals in online reach.How the academic journal official account realizes the transformation of content identity and the transformation of communication mode with the help of digital technology has become a practical subject with independent and original significance and belongs to the emerging publishing branch.It has also become a common concern and urgent problem that all academic journals should address in the construction of integrated media.

关 键 词：音乐学术期刊 传统出版 融媒体建设 知识服务 

分 类 号：G237.5[文化科学] G206[艺术—音乐] J692