成渝经济圈+广元农产品:品牌建设的共创共赢模式研究  

Research on the Co-creation and Win-win Model of Brand Building for Guangyuan Agricultural Products within the Chengdu-Chongqing Economic Circle

作　　者：侯红梅 李洁 邓凤 Hou Hongmei;Li Jie;Deng Feng(Sichuan Technology and Business University,Meishan,Sichuan 620010)

机构地区：[1]四川工商学院,四川眉山620010

出　　处：《中国商论》2025年第1期60-63,共4页China Journal of Commerce

基　　金：广元市2024年度哲学社会科学研究规划课题项目“成渝经济圈+广元农品:品牌建设的共创共赢新模式研究”(GYKT24YB059)。

摘　　要：在全球化和区域一体化的大背景下,区域经济合作成为推动经济增长的关键力量。成渝经济圈凭借其地理和资源优势,成为我国经济增长的新动力。广元作为四川的重要农业基地,农产品的品牌建设对于提升农业竞争力和农民收入具有重要意义。然而,广元农产品在品牌建设过程中仍然面临诸多挑战。本文聚焦成渝经济圈与广元农产品品牌建设互动,分析成渝经济圈发展及广元农产品特色优势,强调市场拓展、资源共享与品牌共创的重要性。构建“智慧绿链·共创未来”模式,实施策略涵盖政策支持、产业协同、品牌共创、市场拓展与生态环保。研究显示,该模式在多方面成效显著,预示其将为我国农业品牌建设提供启示,推动品牌化与现代化,助力乡村振兴与农业农村高质量发展。Against the backdrop of globalization and regional integration,regional economic cooperation has emerged as a pivotal force driving economic growth.In western China,the Chengdu-Chongqing Economic Circle,leveraging its geographical and resource advantages,has become a new engine of economic expansion.Guangyuan,as a significant agricultural base in Sichuan Province,attaches great importance to branding its agricultural products for enhancing agricultural competitiveness and boosting farmers’incomes.Nevertheless,Guangyuan’s agricultural products still confront numerous challenges in the branding process.This study focuses on the interaction between the Chengdu-Chongqing Economic Circle and the branding of Guangyuan’s agricultural products,analyzing the development of the economic circle and the unique strengths of Guangyuan’s agricultural products,while emphasizing the significance of market expansion,resource sharing,and brand co-creation.We propose the“Intelligent Green Chain,Co-creating the Future”model,which encompasses strategies such as policy support,industrial collaboration,brand co-creation,market expansion,and ecological conservation.The research indicates that this model has achieved remarkable results in various aspects,portending its potential to provide insights for agricultural brand building in China,driving brand modernization,and contributing to rural revitalization and high-quality agricultural and rural development.

关 键 词：成渝经济圈 广元农产品 品牌建设 区域经济合作 共创共赢 

分 类 号：F061.5[经济管理—政治经济学] F207