绿色发展背景下新能源汽车市场营销策略研究  

Research on Marketing Strategies for New Energy Vehicles under the Background of Green Development

作　　者：章智群 Zhang Zhiqun(China Society of Automotive Engineers,Beijing 100176)

机构地区：[1]中国汽车工程学会,北京100176

出　　处：《中国商论》2025年第1期133-136,共4页China Journal of Commerce

摘　　要：随着我国经济结构的调整,绿色发展新理念已深入人心,为新能源汽车产业发展带来了重大机遇。本文聚焦新能源汽车市场营销策略,深入分析了绿色发展理念对新能源汽车市场营销的积极影响,并指出当前新能源汽车的营销现状及困境,在此基础上,针对性地提出了新能源汽车营销发展策略建议,旨在促进我国新能源汽车在市场营销环节的进步与发展。With the adjustment of China's economic structure,the new concept of green development has been deeply rooted in people's hearts,bringing significant opportunities for the development of the new energy vehicle industry.This paper focuses on the marketing strategies for new energy vehicles(NEVs),deeply analyzing the positive impact of the concept of green development on the marketing of NEVs.It also points out the current marketing situation and challenges faced by the NEV industry.Based on this,targeted development strategy recommendations for NEV marketing are proposed,aiming to promote progress and development in the marketing of NEVs in China.

关 键 词：绿色发展 新能源汽车 市场营销 绿色环境 消费经济 

分 类 号：F205[经济管理—国民经济]