新媒体视角下科技期刊服务学者能力提升研究与实践——以CJA与《航空学报》为例  

Research and practice on enhancing ability of scientific journals to serve scholars from a new media perspective:A case study of CJA and Acta Aeronautica et Astronautica Sinica

作　　者：范真真[1] 李明敏[1] 蔡斐[1] FAN Zhenzhen;LI Mingmin;CAI Fei(Editorial Office of Acta Aeronautica et Astronautica Sinica,Beihang University,37 Xueyuan Road,Haidian District,Beijing 100191,China)

机构地区：[1]北京航空航天大学《航空学报》编辑部,北京市100191

出　　处：《中国科技期刊研究》2024年第11期1588-1594,共7页Chinese Journal of Scientific and Technical Periodicals

摘　　要：【目的】探讨新媒体视角下,科技期刊如何有效提升服务学者能力。【方法】通过案例分析,详细梳理ChineseJournal of Aeronautics (CJA)和《航空学报》在新媒体时代下采取的多元化服务举措:精选优质内容开展推送、分领域社群运营、学术活动评选。【结果】通过一系列服务举措,文章推送使期刊学术成果得到更广泛、更快速的传播,社群运营提升学者归属感,活动评选提高学者的行业认可度。【结论】建议科技期刊与时俱进,拓展多渠道、多层次的服务举措,提升期刊的学术影响力和竞争力。[Purposes]This study aims to explore how scientific journals can effectively improve their ability to serve scholars from the perspective of new media.[Methods]Through case analysis,this study detailed the diversified service measures adopted by the Chinese Journal of Aeronautics(CJA)and Acta Aeronautica et Astronautica Sinica in the new media era:selecting high-quality content for article recommendation,operating sub-domain communities,and organizing academic event selections.[Findings]Through the implementation of these strategies,academic achievements have been disseminated more widely and rapidly.Community management has enhanced scholars'sense of belonging.Event selection has improved scholars'recognition within the industry.[Conclusions]It is recommended that scientific journals keep pace with the times by expanding multi-channel and multi-level service measures,thereby enhancing their academic influence and competitiveness.

关 键 词：科技期刊 新媒体 文章推送 社群运营 学术活动评选 

分 类 号：G23[文化科学]