基于场景理论的抓周文创产品设计研究  

Research on the Design of Cultural and Creative Products of Zhuazhou Based on Scenario Theory

作　　者：李澳 李振宇 

机构地区：[1]江南大学设计学院

出　　处：《包装与设计》2024年第6期184-185,共2页Package & Design

摘　　要：目的基于场景理论探索抓周文创产品的创新设计策略,以优化抓周场景中的用户体验。方法对当下市场的抓周文创产品进行调研与分析,总结抓周文创产品的现有问题。基于场景理论解构客观场景,对客观场景中用户行为、心理需求等方面进行分析,并探讨设计机会点。结果从文化符号提取、场景匹配和情感化设计三个维度,结合抓周仪式的独特性,提出了一套基于场景理论的设计策略。结论该策略注重抓周文创产品的文化内涵、产品功能与用户需求,可为抓周文创产品设计提供实践参考。Objective Based on the scenario theory,to explore the innovative design strategy of cultural and creative products with the theme of Zhuazhou in order to optimize the user experience in the context of Zhuazhou.Methods Through the investigation and analysis of the current market status of Zhuazhou products,the existing problems are found.From the perspective of scenario theory,the objective context is deconstructed,user behavior,psychological needs and potential design opportunities are analyzed.Result A set of design strategies based on scenario theory is proposed from the three key dimensions cultural symbol extraction,scenario matching and emotional design,taking into account the uniqueness of Zhuazhou culture.Conclusion The strategy focuses on cultural significance,product functions and user needs,providing a theoretical basis and practical reference for the design of Zhuazhou products.

关 键 词：场景理论 抓周 文创产品设计 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]