机构地区:[1]北京市疾病预防控制中心,北京100020 [2]首都医科大学公共卫生学院,北京100069
出 处:《中国健康教育》2024年第12期1057-1063,共7页Chinese Journal of Health Education
基 金:首都卫生发展科研专项-北京市健康科普信息发布机制研究(首发2022-2G-30112)。
摘 要:目的了解北京市二级及以上公立医疗卫生机构健康科普信息发布现状,并探讨其影响因素,为建立北京市医疗卫生机构健康科普信息发布规范化制度提供参考。方法采用分层随机抽样法,于2023年10—11月,对北京市二级及以上公立医疗卫生机构128家进行健康科普信息发布现状问卷调查。采用多元有序Logistic回归模型对单位级别、健康科普信息内容、健康科普信息形式、对受众需求调查情况、是否设立开展健康科普工作的专项经费等进行分析。结果将公立医疗卫生机构微信公众号粉丝数量分为等级1(粉丝量<17477)、等级2(17477~)、等级3(79876.5~)、等级4(≥231193.3)。多元有序Logistic回归结果显示,以单位级别区级为参照,国家级、市级机构OR值分别为16.947、6.001;以发布弘扬中医药文化信息为参照,未发布该类信息的机构OR值为0.268;以发布公共卫生知识的机构为参照,未发布该类信息的机构OR值为0.013;以使用图文结合发布信息的机构为参照,未使用图文结合形式的机构OR值为0.015;以使用直播形式的机构为参照,未使用直播形式的机构OR值为4.949;以针对健康科普工作设立专项工作经费的机构为参照,未设立专项经费的机构OR值为0.297;以上差异均有统计学意义(P<0.05)。结论大多数医疗卫生机构重视对健康科普信息发布机制的建立。公立医疗卫生机构需要注重提升自身的专业能力,建立健康科普信息发布者的准入标准,组建健康科普专家库。充足的资源投入能够保证科普信息的宣传覆盖面。健康科普信息发布形式需对应受众需求和应用场景。Objective To understand the health science information offered by public medical and health institutions in Beijing,and to provide reference for promoting and improving the standardized system ofhealth science information released by medical and health institutions in Beijing.Methods A multi-stage stratified random sampling method was adopted.From October to November 2023,a survey on the current situation of health science information dissemination was conducted among 128 secondary and above public medical and health institutions in Beijing.A multivariate ordered logistic regression model was used to analyze factors such as the level of the institution,the content of health science information,the form of health science information,the investigation of audience needs,and whether there had special fund for conducting health science popularization work.Results The number of followers of WeChat public account was divided into level 1(<17477),level 2(17477-),level 3(79876.5-)and level 4(≥231193.3).The results of the multivariate ordered logistic regression showed that national-level institutions(OR=16.947)and municipal-level institutions(OR=6.001)had higher number of followerscompared to district-level institutions.Compared to institutions that published information promoting traditional Chinese medicine culture,the institutions those did not publish such information(OR=0.268)had lower number of followers.Compared to institutions that published public health knowledge,the institutions those did not publish such information(OR=0.013)had lower number of followers.Compared to institutions that usedtext combined with images to publish information,the institutions those did not use this format(OR=0.015)had lower number of followers.Compared to institutions that used live streaming,the institutions those did not use live streaming(OR=4.949)had higher number of followers.Compared to institutions that had special funds for health science popularization work,the institutions those did not have such funds(OR=0.297)had lower
分 类 号:R193[医药卫生—卫生事业管理]
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