使命驱动下如何勇当产业链链长——基于网络编配视角  

How to Become the Industry Chain Leader Driven by Mission——Based on the Perspective of Network Orchestration

作　　者：朱方伟[1] 关月[1] 杨筱恬[1] Zhu Fangwei;Guan Yue;Yang Xiaotian(School of Economics and Management,Dalian University of Technology,Dalian 116024)

机构地区：[1]大连理工大学经济管理学院,大连116024

出　　处：《管理评论》2024年第11期259-273,共15页Management Review

基　　金：国家自然科学基金青年项目(72201049);中国国有企业研究院国有企业理论研究开放基金项目(gqkfjj-yb-20240501,gqkfjj-zx-202401)。

摘　　要：国家鼓励符合条件的企业勇当产业链链长,但企业对“如何做才能成为链长”并不清楚,而理论界对“自下而上”的链长形成机制也尚不明确,亟需探究“如何勇当产业链链长”这一关键问题。本研究基于主导逻辑和网络编配理论,以“认知—行为—结果”为研究框架,深度剖析勇当产业链链长的实现路径。研究发现,“自下而上”勇当产业链链长的实现过程是使命驱动下“组织主导逻辑—网络编配活动—产业塑造与链长身份实现”的过程。竞合主导逻辑与共生主导逻辑分别影响企业采取布局式编配与融合式编配活动,进而实现规则强化下的互动范式构建与价值引导下的产业共识塑造,引领产业整体价值增值与各主体价值实现,呈现出规则制定者到价值主导者的身份跃升。与国家“自上而下”遴选链长企业不同,本文发现了“自下而上”的链长实现路径,构建了使命驱动下的产业链链长实现机制,回答了企业“如何勇当产业链链长”的问题,丰富了产业链链长的理论内涵,响应了我国特色管理实践对产业链链长的呼吁,为“产业链链长”企业推进现代化产业体系建设提供启示与参考。The core mission of state-owned enterprises is to lead the economy and society,reflect the will of the country,and obey the strategic needs of serving the country.However,enterprises do not know“how to become the industry chain leader”,and theoretical studies do not provide answers,so it is urgent to explore the key issue of“how to become the industry chain leader”.Based on the theories of dominant logic and network orchestration,this study deeply analyzes the formation mechanism of“cognition-behavior-result”in the process.The study finds that the“bottom-up”emergence of an industry chain leader is a mission-driven process“from organizational dominant logic tonetwork orchestration to industry shaping and to identity realization”.Dominant logic is the guidance to allocation activities formed under the multi-level mission penetration of national mission,state-owned enterprise mission and enterprise mission.Embedded with mission-driven logic,it forms co-opetition dominant logic and symbiotic dominant logic at different stages,further guides enterprises to adopt layout allocation and integration allocation activities,and then realizes the interactive paradigm construction under strengthened rules and the industrial consensus shaping under value guidance.The process of leading the value increment of the industry and the realization of the value of each subject is accompanied by an identity leap from rule maker to value leader.Different from the national“top-down”selection of chain leaders,this paper finds a“bottom-up”chain leader realization path,constructs a mission-driven industrial chain leader realization mechanism,answers the question of“how to do”,expands and enriches the theoretical connotation of industry chain leader,and provides inspiration and reference for industry chain leaders to promote high-quality development.

关 键 词：产业链链长 使命驱动 网络编配 主导逻辑 身份跃升 

分 类 号：F42[经济管理—产业经济]