新时代冰雪旅游产业高质量发展的困境与路径研究  

Challenges and Pathways for High-Quality Development of Snow and Ice Tourism Industry in the New Era

作　　者：李聪聪 冯本余[1] Li Congcong;Feng Benyu(School of Physical Education,Shanxi University,Taiyuan 030006,China)

机构地区：[1]山西大学体育学院,山西太原030006

出　　处：《体育科技文献通报》2024年第12期119-121,289,共4页Bulletin of Sport Science & Technology

摘　　要：本文采用文献资料法、逻辑分析法等研究方法,运用PEST分析法探讨新时代冰雪旅游产业高质量发展面临的政治、经济、社会和科技环境现状,梳理各项利好政策,找出阻碍新时代冰雪旅游产业高质量发展的困境,并提出发展路径。研究认为:新时代冰雪旅游产业高质量发展的主要困境为冰雪旅游产业人才之紧缺、冰雪城市“创新动力”之不足、冰雪运动参与人口年龄结构层次不均衡。为抓住机遇、摆脱困境,特提出以下发展路径:培养、引进并全面推进高质量人才建设;塑造冰雪旅游品牌;数字化引领全民参与。This study uses literature research method,logical analysis method and other research methods,and uses PEST analysis method to explore the current political,economic,social and technological environment of winter tourism in the new era,summarizes the favorable policies,identifies the bottlenecks in the high-quality development of winter tourism in the new era,and puts forward development paths.The study concludes that the main bottleneck for the high-quality development of winter tourism in the new era is the shortage of winter tourism industry talent,insufficient"innovative drive"of winter tourism cities,and the"young age"of winter sports participants among the population.To seize the opportunities and overcome the botlenecks,the following development paths are proposed:cultivate and introduce talents to comprehensively promote high-quality personnel construction;shape the digital leadership of winter tourism brand to lead mass participation.

关 键 词：新时代 冰雪旅游产业 高质量发展 困境 路径 

分 类 号：G865[文化科学—体育训练]