数字平台与新闻业的博弈:“科技风暴”浪潮下新闻监管的新趋势——对澳大利亚等国新闻强制议价制度的反思与启示  

The Game between Digital Platforms and Journalism:the New Trend of News Supervision under the Wave of“Tech Storm”——Reflections and Enlightenment on the Forced Bargaining System of News in Australia and other Countries

作　　者：袁锋 Yuan Feng

机构地区：[1]华东政法大学传播学院传播法研究中心 [2]华东政法大学知识产权法律与政策研究院

出　　处：《中国新闻传播研究》2023年第5期40-54,共15页China Journalism and Communication Journal

基　　金：上海市哲学社会科学规划课题“数字化转型背景下上海网络直播产业良性发展的版权保障研究”(项目编号:2022EXW006)的阶段性成果

摘　　要：在数字时代,传统新闻业正陷入日渐式微的危机之中。澳大利亚等国的政府调查报告揭示,数字平台的市场力量以及新闻出版商和数字平台之间议价能力的不均衡,影响新闻出版商在线市场的发展和生存能力。据此,澳大利亚、意大利、法国等国在其竞争法体系或版权法体系中制定了新闻强制议价制度,以加强新闻业的公共监管,实现新闻出版商和数字平台的平衡发展。新闻强制议价制度被视为解决新闻市场失灵问题的有效工具、实现数字平台社会责任的重要方式,同时也是对数字平台自我监管的纠正。但就我国而言,新闻强制议价制度并非解决新闻业问题的根本路径,从立法论角度考量,移植和构建新闻强制议价制度的转换成本远大于其所可能实现的制度收益,因而我国并无必要构建新闻强制议价制度。In the digital age,traditional journalism is facing a dwindling crisis.Government investigation reports in Australia and other countries reveal that the market power of digital platforms and the imbalance in the bargaining power between news publishers and digitalplatforms have affected the development and viability of news publications in the online marketplace for commerce.Accordingly,Australia,Italy,France and other countries have set up a news forced bargaining mechanism in their own competition law system or copyright law system to strengthen public supervision of the news industry and achieve balanced development of news publishers and digital platforms.The news forced bargaining system is regarded as an effective tool to rescue the failure of the news market,an important way to realize the social responsibility of digital platforms,and also to correct the self-regulation of digital platforms.However,as far as my country's national conditions are concerned,from the perspective of legislation,the conversion cost of transplanting and constructing the news forced bargaining system is far greater than the possible institutional benefits,so it is not justified to transplant and construct this system.

关 键 词：数字时代 新闻业 数字平台 新闻监管 强制议价 

分 类 号：G210.7[文化科学—新闻学]