基于用户体验的电商平台试用版块交互设计研究  

Research on Interactive Design of Trial Section in E-Commerce Platform Based on User Experience

作　　者：宋钰凯 

机构地区：[1]珠海格力电器股份有限公司国家级工业设计中心,珠海519070

出　　处：《日用电器》2024年第12期6-10,共5页ELECTRICAL APPLIANCES

摘　　要：探究基于用户体验的电商平台试用版块交互设计策略。前期进行竞品分析总结电商平台试用版块的设计架构,提炼设计洞察点。之后通过定量与定性研究挖掘用户使用过程中深层次需求以及目前产品存在的问题。最后基于用户体验要素模型提出电商平台试用版块交互设计策略。促进电商平台的获客与转化,提升用户对电商平台的满意度和活跃度,为相关设计提供参考。Explore interactive design strategies for trial sections of e-commerce platforms based on user experience.Conduct competitive analysis and summarize the design architecture of the trial section of the e-commerce platformin the early stage,and extract design insights.Afterwards,quantitative and qualitative research will be conducted toexplore the deep-seated needs of users during the usage process and the existing problems of the product.Finally,based on the user experience element model,propose interactive design strategies for the trial section of e-commerce platforms.Promote customer acquisition and conversion on e-commerce platforms,enhance user satisfaction and activity on e-commerce platforms,and provide reference for related designs.

关 键 词：用户体验 电商平台 试用版块 交互设计 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]