辟谣信息在微博平台中的传播结构及影响因素  

The Communication Structure and Influencing Factors of Rumor-refuting Information in Microblogging Platforms

作　　者：王冠 王艺洁 Wang Guan;Wang Yijie(School of Journalism and Communication,Shandong Normal University,Jinan 250000)

机构地区：[1]山东师范大学新闻与传媒学院,济南250000

出　　处：《情报杂志》2025年第2期160-166,173,共8页Journal of Intelligence

基　　金：山东省社会科学规划项目“网络谣言的生成机制与治理策略研究”(编号:22CSHJ10)研究成果。

摘　　要：[研究目的]为提升网络谣言治理水平,探究辟谣信息在媒体间的传播结构及影响辟谣效果的关键因素,以期为相关部门做好辟谣工作提供新思路。[研究方法]借助社会网络分析、多元回归分析方法,对辟谣信息的整体传播结构和特征进行探讨,对影响不同节点结构性位置差异的因素进行实证分析。[研究结果/结论]研究表明,辟谣信息传播网络的整体密度较低,只有部分节点处于核心位置担任意见领袖角色;粉丝基础、发博总数、视频累计播放量共同影响辟谣信息传播主体的入度数以及获得的转评赞总数,关注数对出度数的影响最显著,为政府优化谣言治理效能提供了理论支持和实践基础。To improve the level of online rumor governance,we explore the communication structure of rumor-refuting information among the media and the key factors affecting the effectiveness of rumor refutation,with a view to providing new ideas for the relevant departments to effectively manage rumor-refuting.With the help of social network analysis and multiple regression analysis,this paper discusses the overall communication structure and characteristics of rumor-refuting information,and makes an empirical analysis of the factors affecting the differences of structural positions of different nodes.The study shows that the overall density of rumor-refuting information dissemination network is low,and only certain nodes act the role of opinion leaders in the core position;Fan base,total number of posts,and cumulative video playback jointly affect the number of rumor-refuting information dissemination subjects and the total number of re-comments,with the number of followers having the most significant effect on the number of out-degrees.This provides theoretical support and a practical basis for the government to optimize the effectiveness of rumor governance.

关 键 词：网络谣言 谣言传播 辟谣信息 传播结构 传播效果 微博平台 社会网络分析 多元回归分析 

分 类 号：G206[文化科学—传播学]