包容性设计视角下老年群体药品包装设计策略研究  

Research on Pharmaceutical Packaging Design Strategies for the Elderly from the Perspective of Inclusive Design

作　　者：李珍 杨静[1] LI Zhen;YANG Jing(South China University of Technology,Guangzhou 510006,China)

机构地区：[1]华南理工大学,广东广州510006

出　　处：《绿色包装》2024年第12期70-74,共5页Green Packaging

基　　金：2022广东省教育科学规划课题(高等教育专项)(2022GXJK133)。

摘　　要：探究包容性设计视角下的老年群体药品包装设计策略。引入包容性设计概念与反设计排斥理论,分析老年人生理、心理的退行性变化,及其在使用包装过程中的能力与需求问题。从包装视觉、结构、交互与价值传递四个方向提出针对老年群体的包容性包装设计策略,并在包容性包装设计策略的基础上进行药品包装设计实践,改善包装的包容性以适应用户需求,为包容性包装设计提供策略参考。To explore the design strategy of pharmaceutical packaging for the elderly from the perspective of inclusive design.The concept of inclusive design and anti-design exclusion theory are introduced to analyze the physiological and psychological degenerative changes of the elderly,as well as their ability and needs in the process of using packaging.Inclusive packaging design strategies for the elderly group were proposed from the four directions of packaging vision,structure,interaction and value transmission,and pharmaceutical packaging design practices were carried out on the basis of inclusive packaging design strategies to improve the inclusiveness of packaging to meet user needs and provide strategic reference for inclusive packaging design.

关 键 词：包容性设计 包装设计 设计策略 

分 类 号：TB482[一般工业技术—包装工程]