风景绘画在产品包装设计中的艺术表现——以山水画风格的产品包装为例  

The Artistic Expression of Landscape Painting in Product Packaging Design—Taking Landscape Painting Style Product Packaging as an Example

作　　者：杨成品[1] YANG Cheng-pin(School of Art and Design,Changjiang Vocational University,Wuhan 430070,China)

机构地区：[1]长江职业学院艺术设计学院,湖北武汉430070

出　　处：《绿色包装》2024年第12期150-154,共5页Green Packaging

摘　　要：本研究目的是探索风景绘画在产品包装设计中的艺术表现潜力,剖析风景绘画在实际的产品包装设计中发挥作用,借助山水画风格提升包装的审美吸引力以及文化深度。通过综合运用文献调研、案例分析等方法,深入研究山水画风格在产品包装中的表现形式、设计原则、市场接受度,以提升产品的艺术价值和市场竞争力。研究发现,在产品包装中运用山水画风格的风景绘画元素,能够增加产品的文化内涵和审美体验,同时提高消费者对产品的认知和购买意愿。研究结论表明,风景绘画在产品包装设计中具有独特的艺术表现力和市场应用潜力,值得进一步推广和应用。The purpose of this study is to explore the artistic expression potential of landscape painting in product packaging design,analyze the role of landscape painting in actual product packaging design,and enhance the aesthetic appeal and cultural depth of packaging with the help of landscape painting style.Through the comprehensive use of literature research,case analysis and other methods,in-depth study of the landscape painting style in product packaging,design principles,market acceptance,in order to enhance the artistic value of products and market competitiveness.The study found that the use of landscape painting elements in the product packaging can increase the cultural connotation and aesthetic experience of the product,and improve consumers’cognition and purchase intention of the product.The conclusion shows that landscape painting has unique artistic expression and market application potential in product packaging design,which is worthy of further promotion and application.

关 键 词：风景绘画 包装设计 艺术表现 山水画 艺术风格 

分 类 号：TB482[一般工业技术—包装工程]